Media Operations Specialist
4 days ago
Empower Media is a leading media agency that empowers its clients to grow fearlessly. We develop proactive partnerships with our clients, leveraging our proprietary technology to uncover incremental sources of growth. Our team is dedicated to delivering results today and creating deeper, longer-term consumer connections that drive our clients' business.
About the RoleThe Buying Operations Specialist plays a central role in supporting the Investment Practice at Empower Media. This role requires a strong understanding of media and the inner workings of a media agency, as well as project management skills and tools. The Specialist will collaborate with clients to develop creative asset specifications and delivery timelines, ensuring on-time campaign launch. They will also be responsible for ensuring accurate input, management, and trafficking of all broadcast, audio/video, digital, outdoor, social, and print media assets with external vendors and media providers.
Key Responsibilities- Collaborate with clients to develop creative asset specifications and delivery timelines in alignment with media plans to ensure on-time campaign launch.
- Responsible for ensuring accurate input, management, and trafficking of all broadcast, audio/video, digital, outdoor, social, and print media assets with external vendors and media providers.
- Partner with clients, creative agencies, and media partners to secure creative approvals of assets as needed.
- Work closely with Client Leadership and Integrated Planning on timelines and status of assets for each campaign, across multiple clients.
- Review all creative assets received from clients or creative agencies and ensure they meet specifications per approved media plans.
- Audit and approve traffic invoices in collaboration with Client Financial Services.
- Act as mediator between Empower Media, clients, publishers, and media partners.
- Support the Social, Digital, Broadcast media teams as well as Ad Operations, in campaign execution.
- Sharp attention to detail and a strong work ethic.
- Thrive in a fast-paced environment.
- Organized, thoughtful approach to prioritizing work and completing tasks.
- Proven ability to handle multiple assignments in high-pressure environments.
- Ability to maintain a positive attitude in an ever-changing working environment.
- Ability to communicate effectively and build relationships with many different personality types, including internal and external team members.
- Ability to work independently and in a team environment.
- Ability to troubleshoot potential system and/or process issues.
- Ability to read and understand media plans across a variety of tactics, including but not limited to: traditional broadcast, digital display, OLV/OTT, social, print, OOH.
- Experience with creative media assets, ad serving platforms, ad management systems, third-party tagging.
- Experience with platforms like DCM, FlashTalking, Viant, DV360, etc.
- Work experience in media agency or creative agency setting.
- Experience with broadcast trafficking systems i.e., Extreme Reach or similar.
- Experience with media tools such as MediaOcean and Prisma.
- Proficient with Microsoft Office, particularly Outlook and Excel.
- Associate Degree+ in marketing/advertising or related field.
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