Marketing Director for Consumer Engagement

3 weeks ago


Madison WI USA, United States Exact Sciences Full time

Job Title: Marketing Director for Consumer Engagement

Job Summary: We are seeking a highly skilled Marketing Director for Consumer Engagement to lead our consumer marketing efforts for Cologuard. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy to increase product awareness and adoption among our target consumers.

Key Responsibilities:

  • Develop and execute a marketing strategy to increase product awareness and adoption among our target consumers
  • Lead all channel spend decisions through informed measures
  • Manage a multi-million dollar media and creative development budget
  • Generate salient insights utilizing market research and analytics to inform strategy and solution development
  • Collaborate closely with Customer Experience, Customer Care and/or Lab Operations teams to serve as marketing lead to optimize existing programs and communications that drive patient acquisition and adherence

Requirements:

  • Deep experience needed with TV, digital video, programmatic display, social media, website, SEO and CRM marketing channels
  • Strong marketing acumen and strategic ability
  • Leadership skills such as excellent collaboration and communication across internal/external agency and executive teams
  • Innovative and future-minded approach to marketing campaigns, organizational design and capabilities
  • Strong sense of accountability and attention to detail

About Exact Sciences: We are a purpose-driven company that is helping change how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most.


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