Marketing Director for Consumer Engagement
3 weeks ago
Job Title: Marketing Director for Consumer Engagement
Job Summary: We are seeking a highly skilled Marketing Director for Consumer Engagement to lead our consumer marketing efforts for Cologuard. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy to increase product awareness and adoption among our target consumers.
Key Responsibilities:
- Develop and execute a marketing strategy to increase product awareness and adoption among our target consumers
- Lead all channel spend decisions through informed measures
- Manage a multi-million dollar media and creative development budget
- Generate salient insights utilizing market research and analytics to inform strategy and solution development
- Collaborate closely with Customer Experience, Customer Care and/or Lab Operations teams to serve as marketing lead to optimize existing programs and communications that drive patient acquisition and adherence
Requirements:
- Deep experience needed with TV, digital video, programmatic display, social media, website, SEO and CRM marketing channels
- Strong marketing acumen and strategic ability
- Leadership skills such as excellent collaboration and communication across internal/external agency and executive teams
- Innovative and future-minded approach to marketing campaigns, organizational design and capabilities
- Strong sense of accountability and attention to detail
About Exact Sciences: We are a purpose-driven company that is helping change how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most.
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Marketing Director
3 weeks ago
Newton, MA, USA, United States American Consumer Credit Counseling Full timeMarketing Manager Position Overview:We are seeking a highly skilled Marketing Manager to lead our marketing efforts at American Consumer Credit Counseling. This role is critical in developing and executing comprehensive marketing strategies to elevate our brand's presence, enhance engagement with our audience, and drive conversion rates. The ideal candidate...
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Madison, WI , USA, United States Dentsu Creative (MKTG) Full timeMarketing Ambassador OpportunityWe are seeking a highly motivated and enthusiastic Marketing Ambassador to join our team in Madison. As a Marketing Ambassador, you will be responsible for engaging with consumers, educating them about our brands, and building trust and loyalty.Key Responsibilities:Actively engage with consumers at events and provide education...
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Marketing Director
4 weeks ago
Madison, Wisconsin, United States The Nature Conservancy Full timeJob Summary:The Associate Director of Marketing and Communications develops and implements a multi-year strategic marketing and communications plan to deepen supporter engagement and generate brand awareness and revenue via preserve visitation.This position will report to the Director, North America Activation and Integration with a dotted line to the...
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Director of Community Engagement and Growth
3 weeks ago
Madison, WI , USA, United States Girl Scouts of Wisconsin - Badgerland Full timeJob SummaryThe Director of Community Engagement and Growth will lead the development and execution of comprehensive recruitment strategies to meet enrollment goals for Girl Scouts of Wisconsin Badgerland. This role will drive strategy to meet membership goals throughout a 23-county jurisdiction, managing and supporting a team to recruit new girl members and...
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Marketing Director
4 weeks ago
Madison, WI , USA, United States J.H. Findorff & Son Full timeJob Summary:We are seeking a highly skilled and experienced Marketing Director to join our team at J.H. Findorff & Son. As a key member of our leadership team, you will be responsible for developing and executing innovative marketing strategies that drive growth and success across our company and industries.Key Responsibilities:Lead and mentor a diverse team...
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Marketing Director
4 weeks ago
Tampa, FL , USA, United States Armature Works Full timeJob Title: Director of MarketingArmature Works is seeking a seasoned Director of Marketing to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and implementing a comprehensive marketing strategy that aligns with our company's objectives and brand vision.Key Responsibilities:Lead a team...
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Director of Marketing Communications
1 month ago
Clearwater, FL, USA, United States GFI Software Full timeJob Title: Director of Marketing CommunicationsAt GFI Software, we're seeking a seasoned marketing communications professional to lead our cross-functional team in developing and executing communications strategies that drive business growth and establish our VIPRE brand as a top-rated endpoint security solution.Key Responsibilities:Lead a team of internal...
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Madison, Wisconsin, United States The Nature Conservancy Full timeJob Summary:The Associate Director of Marketing and Communications develops and implements a strategic marketing and communications plan for The Nature Conservancy's Leveraging our Lands program. This position will report to the Director, North America Activation and Integration with a dotted line to the Director, Leveraging our Lands.This is a 3-year term...
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Senior Marketing Partnership Director
3 weeks ago
Needham, MA , USA, United States SharkNinja Full timeJob SummaryWe are seeking a highly skilled Senior Marketing Partnership Director to join our team at SharkNinja. As a key member of our marketing department, you will be responsible for developing and managing strategic partnerships and licensing agreements that elevate our brand visibility and drive growth across our product portfolio.Key...
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Madison, Mississippi, United States The Nature Conservancy Full timeJob Summary:The Associate Director of Marketing and Communications develops and implements a comprehensive marketing and communications strategy for The Nature Conservancy's Leveraging our Lands program.This position will report to the Director, North America Activation and Integration with a dotted line to the Director, Leveraging our Lands.This is a 3-year...
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Director of Digital Marketing
2 weeks ago
Germantown, WI, United States PS Seasoning Full timeThe Director of Digital Marketing is responsible for developing and implementing strategic marketing initiatives to drive sales, brand awareness, and customer loyalty across a variety of channels in the food industry. This role requires a deep understanding of the food industry, consumer behavior, digital sales, paid advertising and retail trends. The...
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Director of Community Engagement
3 weeks ago
Madison, Wisconsin, United States Girl Scouts of Wisconsin - Badgerland Full timeJob Description:The Director of Community Engagement is responsible for leading membership growth initiatives throughout a 23-county jurisdiction. This role drives strategy to meet membership goals and manages a team to recruit new girl members and volunteers.Develop and execute comprehensive recruitment strategies to meet enrollment goals.Cultivate...
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Alpharetta, GA, USA, United States PlayOn LLC Full timeDrive consumer growth through innovative marketing campaigns and develop a comprehensive content strategy to win over new target audiences. As a Senior Vice President of Consumer Growth and Marketing at PlayOn Sports, you will leverage data-driven insights and foster a high-performing team culture to achieve results. The ideal candidate will excel in...
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Director of Marketing
1 week ago
Germantown, WI, United States PS Seasoning Full timeThe Director of Marketing - Protein is responsible for leading the development and execution of strategic marketing initiatives to drive sales, enhance brand reputation, and foster customer loyalty in the B2B and D2C space across a variety of channels. This role requires deep expertise in the food industry, including an understanding of market trends,...
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Marketing Director
3 weeks ago
Miami, FL , USA, United States Jobot Full timeJob Title: VP of MarketingAbout the Role:The VP of Marketing will lead all marketing initiatives and campaigns, overseeing the production of marketing assets and channel marketing. This role will develop strategies and implement marketing programs to drive company awareness and drive qualified leads.Responsibilities:• Lead all corporate marketing...
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Senior Director, Member Engagement
2 months ago
Madison, United States BetterLife Full timeSummary:BetterLife’s Senior Director of Member Engagement works collaboratively across the organization to strategically develop and lead membership engagement, member group expansion, and membership retention strategies. Reporting to the Senior Vice President of Member Engagement and working in a highly cross-functional role, the senior director will...
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Senior Director, Member Engagement
2 months ago
Madison, United States BetterLife Full timeSummary:BetterLife’s Senior Director of Member Engagement works collaboratively across the organization to strategically develop and lead membership engagement, member group expansion, and membership retention strategies. Reporting to the Senior Vice President of Member Engagement and working in a highly cross-functional role, the senior director will...
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Strategic Communications Director
4 weeks ago
Madison, WI , USA, United States University of Wisconsin Full timeJob SummaryThe Communications Director plays a crucial role in leading the University of Wisconsin-Madison School of Veterinary Medicine's communications and marketing efforts. Reporting to the Associate Dean for Advancement and Administration, this position is responsible for developing and implementing strategic communication initiatives to support the...
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Director of Marketing, Duolingo English Test
4 weeks ago
Pittsburgh, PA , USA, United States Duolingo Full timeDirector of Marketing, Duolingo English TestAt Duolingo, we're on a mission to make high-quality language learning accessible to everyone. As our Director of Marketing, Duolingo English Test, you'll play a critical role in driving brand awareness and developing the Duolingo English Test brand across territories and consumer touchpoints.Key...
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Marketing Director
4 weeks ago
Long Beach, CA, USA, United States Fusion HCR Full timeMarketing Director Opportunity at Fusion HCRFusion HCR is seeking a seasoned Marketing Director to lead their marketing efforts. As a key member of the team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with the company's goals.Key Responsibilities:Develop and execute a strategic marketing plan that...