Marketing Director

1 day ago


Long Beach CA USA, United States Fusion HCR Full time
Marketing Director Opportunity at Fusion HCR

Fusion HCR is seeking a seasoned Marketing Director to lead their marketing efforts. As a key member of the team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with the company's goals.

Key Responsibilities:
  • Develop and execute a strategic marketing plan that drives business growth.
  • Oversee the in-house call center to ensure efficient lead capture and nurturing.
  • Manage and mentor a high-performing marketing team across various geographic regions and media channels.
Multi-Channel Marketing:
  • Lead the creation, implementation, and execution of engaging campaigns across multiple channels, including PR, signage, advertising, email, social media, and website content optimization.
Customer Acquisition and Retention:
  • Design and execute outreach campaigns to attract new residents.
  • Develop and implement resident retention programs to foster loyalty and minimize turnover.
Market Insights and Analysis:
  • Design and implement comprehensive market research plans to ensure data collection methodologies are robust and aligned with strategic objectives.
Budget Management:
  • Develop and manage the annual marketing budget.

Requirements:

  • 10+ years of marketing experience, with at least 5 years in a management role.
  • Experience in real estate, property management, or construction is highly desired.
  • Proven track record of leading successful marketing campaigns across various channels.

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