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Marketing Director

1 month ago

Madison, Wisconsin, United States The Nature Conservancy Full time
Job Summary:

The Associate Director of Marketing and Communications develops and implements a multi-year strategic marketing and communications plan to deepen supporter engagement and generate brand awareness and revenue via preserve visitation.

This position will report to the Director, North America Activation and Integration with a dotted line to the Director, Leveraging our Lands.

The Associate Director of Marketing and Communications will oversee the implementation of the plan while coordinating with colleagues across the organization to ensure representation of voices/perspectives across TNC and consistency of brand.

They will lead, develop and implement strategies to elevate communications about TNC's network of preserves, engaging broad and target audiences by leading and executing online web content, digital promotions, email outreach, and social media engagement campaigns as well as on preserve branding and engagement opportunities that can be replicated across TNC's network of preserves.

They will ensure adherence to brand principles, whether applied internally or with external partners.

Responsibilities:

Develop a multi-year strategic marketing and communications plan as well as a structure for decision-making surrounding TNC's Leveraging our Lands initiative.

Develop and measure KPIs to track audience engagement, awareness, revenue, and membership via preserve visitation.

Manage Leveraging our Lands marketing and communications budget and create reports for funders.

Implement Leveraging our Lands strategic marketing and communications plan and make strategic recommendations for adjustments based on tracking KPIs tied to key results/interim milestones.

Responsible for creating online web content, digital promotions, email outreach, and social media engagement campaigns that are replicability across TNC.

Organize, manage, and coordinate diverse projects and activities with many variables, including managing the tracking, reporting, and analysis of digital performance data.

Leverage a variety of digital tools and platforms.

Coordinate with key internal and external stakeholders.

Works to resolve complex issues independently within program area with counsel from Director of Leveraging Our Lands and Director of N.

America Activation and Integration.

Ensures adherence to brand principles and alignment with global development priorities.

Oversee contractors as needed.

Assist with creation/administration of budget, evaluates results and develops corrective strategies as needed.

Responsible and accountable for meeting strategic goals and objectives.

May manage one or more professional staff and accountable for achievement of team business and professional development goals and objectives.

Influence without authority.

Travel for business meetings, team retreats, and/or professional development.

Other related duties as assigned.

Skills and Experience:
Multi-lingual skills appreciated. Multi-cultural or cross-cultural experience preferred. Experience developing, implementing and measuring communication and engagement plans/strategies. Solid knowledge of word processing and web platforms. Demonstrated ability in managing the fiduciary aspects of planning and delivery of budgets. Excellent writing, presentation, communication, mediation and negotiation skills.

Familiarity with communication technologies and best practices, e.g., content management software, digital and graphic design skills, Adobe InDesign, or similar software.

Management experience that includes ability to lead, motivate, set objectives and manage performance and conflict resolution.

Fosters an environment of creativity and professional growth.

Excellent writing, presentation, communication, mediation and negotiation skills.

Ability to persuasively convey the mission of The Nature Conservancy to diverse groups including donors, board members, and the public.

Expert knowledge of current and evolving trends in relevant marketing disciplines.

Cross disciplinary knowledge to support program objectives.

Demonstrated ability in managing the fiduciary aspects of planning and delivery of budgets.

Qualifications:

Bachelor's degree in related field and a minimum of 8 years related experience or an equivalent combination of education and experience.

Experience supervising staff and teams.

Experience cultivating and managing client relationships.

Experience in project management, developing marketing strategies and measuring results.