Marketing Director

4 weeks ago


Miami FL USA, United States Jobot Full time
Job Title: VP of Marketing

About the Role:
The VP of Marketing will lead all marketing initiatives and campaigns, overseeing the production of marketing assets and channel marketing. This role will develop strategies and implement marketing programs to drive company awareness and drive qualified leads.

Responsibilities:
• Lead all corporate marketing initiatives and campaigns
• Manage production of marketing assets and channel marketing
• Measure the performance of marketing campaigns against company goals
• Analyze prospect and consumer behavior to adjust campaigns accordingly
• Experiment across different engagement and communication channels

Requirements:
• Proven experience in identifying target audiences and delivering marketing campaigns
• Expert knowledge of segmentation and marketing automation best practices
• Strong ability to drive omnichannel marketing campaigns that engage, educate and motivate
• Combined background across the entire sales cycle
• Expertise with implementing an overall marketing strategy
• Excellent communication and presentation skills
• Relevant Bachelor's degree

About Jobot:
Jobot is a growing higher education - Ed Tech SaaS client seeking a VP of Marketing to add to their growing team. The company offers great compensation and growth potential. If you're interested in hearing more, please review the job details below.
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