Senior Director, Member Engagement

2 months ago

Madison, United States BetterLife Full time

Summary:

BetterLife’s Senior Director of Member Engagement works collaboratively across the organization to strategically develop and lead membership engagement, member group expansion, and membership retention strategies. Reporting to the Senior Vice President of Member Engagement and working in a highly cross-functional role, the senior director will ensure the delivery of best-in-class programs, events, and resources that provide deep value to core members. This role will manage a team of 4-10, including event planning, content management, and the execution of member engagement opportunities, engagement education, and signature events. This position will serve as a resource to other departments to provide membership insight and enhance member relations, communications, and day-to-day operations.


Essential Job Duties & Responsibilities

Member Engagement

Develop and implement a comprehensive member group leadership plan that reflects the organization's mission, vision, objectives, and goals to ensure overall synergy, member satisfaction, and continued member group growth.

  • Identify, pitch, and facilitate the design and execution of new opportunities for member engagement in collaboration with cross-functional team leads.
  • Collaborate with marketing to create targeted campaigns and resources to retain volunteer leaders and members and showcase the value of membership.
  • Develop strategies to maintain strong relationships with BetterLife’s membership and member group leaders.
  • Monitor and assess industry trends, member feedback, and competitive landscapes to enhance membership services and benefits.
  • Lead and facilitate team communications with members, utilizing in-person meetings, email, and phone calls to ensure consistent and effective messaging.
  • Partner with member groups and their leaders to provide onboarding and succession planning.
  • Create, implement, and track member benefit programs
  • Plan, execute, and manage member events as we help our groups bill bigger and better events to drive engagement and BetterLife loyalty, including internal meetings, external activities with members in the community, webinars, conference calls, working groups, and other relationship and network-building activities
  • Build processes and reports to efficiently and effectively capture data to ensure and increase the success of member engagement, programs, and benefits offered – this will include systems such as Salesforce.
  • Support SVP Member Engagement with the following (not an all-inclusive list): opening member groups, member group leader communications, and monthly and quarterly reporting for Board updates.


Team Leadership and Budget Management

  • Manage and develop a high-performance team responsible for member engagement, support, and events.
  • Be the go-to person for all staff questions regarding members and employee needs.
  • Foster a collaborative and inclusive work environment, promoting efficiency, creativity, and innovation.
  • Supervise and mentor your team as they create member group calendar of events and event-specific action plans with the goals of adding new members, increasing participation (members, non-members, and volunteers), and making a difference in the community
  • Assist in establishing Member Engagement team goals, tracking progress, and providing regular reports on membership metrics, analysis, and achievements.
  • Execute performance management plans if needed.


This job description describes the position's general nature and scope of responsibilities. Please note other duties may be assigned at any time.


Education & Experience

  • Master’s degree in a related field or equivalent combination of education and professional work experience in a similar position/field.
  • 5+ years’ progressively responsible experience in Member Engagement. Experience should include: 1) Program design and implementation, with a focus on increasing membership; 2) Leading and planning events that have a community impact; 3) Measuring Member Engagement and community involvement 4) Must have previous direct report relationships
  • 5+ years’ of project and/or people leadership experience.

Knowledge, Skills & Abilities

  • Proven success in creating innovative new strategies that address members' needs and attract, engage, and retain members.
  • Strong leadership skills and track record of developing and inspiring high-performing teams and successfully integrating cross-functional teams.
  • Demonstrated history of continuous process improvement efforts and building strong relationships.
  • Excellent attention to detail, communication (verbal and written), time management, and organizational skills.
  • Excellent analytical, problem-solving, and decision-making abilities.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders at all levels.
  • Valid driver’s license and willingness to travel up to 40%.
  • Proficient in the Microsoft Office Suite (e.g. Outlook, Word, Excel, PowerPoint) and the ability to learn new systems
  • Some evening and weekend work is required.

Work Environment & Physical Requirements

This is a hybrid position with both onsite and remote work opportunities.

This position is performed in an office environment (could be done remotely) and requires prolonged periods of sitting at a desk and working on a computer. Individuals must be able to lift 15 pounds at a time.


Accommodations


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

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