Senior Marketing Operations Specialist
2 weeks ago
Marketing Operations Analyst at Intelliswift
The Data, Analytics, and Operations team (DAO) at Intelliswift is committed to empowering marketers to deliver outstanding customer experiences and achieve success through operational excellence. As a Marketing Operations Analyst, you will be instrumental in refining and implementing our Marketing Operations Model, with a strong emphasis on lead management processes. By collaborating with various stakeholders, you will help enhance our go-to-market strategies to ensure they are industry-leading.
Key Responsibilities:
- Formulate strategies for managing complex lead routing logic across diverse sales teams.
- Enhance integrations and streamline data flow between various systems.
- Oversee marketing technology stack components, particularly LeanData, while addressing errors and inefficiencies.
- Collaborate with sales and marketing teams to improve lead conversion rates throughout all stages of the funnel.
- Document lead flow processes and provide training to team members.
- Work in conjunction with Sales Operations to maximize system utilization.
- Support transformational initiatives and system migrations.
- Deliver exceptional customer service and support.
- 5-7 years of experience in B2B Marketing or Sales Operations.
- Strong foundation in lead management and marketing technology administration.
- Experience with B2B lead assignment processes in intricate enterprise settings.
- Proficiency in CRM systems, particularly Salesforce and Microsoft Dynamics.
- Analytical capabilities for assessing operational metrics.
- Familiarity with marketing automation tools such as Marketo.
- LeanData Certification is a plus.
- Excellent written and verbal communication skills.
- Able to collaborate with cross-functional teams and manage competing priorities.
- Strong project management abilities.
Bachelor's degree in Business, Advertising, Information Technology, or a related field is required. A Master's degree is preferred.
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