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Senior Marketing Operations Specialist

2 months ago

San Jose, California, United States Intelliswift Full time

Marketing Operations Analyst at Intelliswift

The Data, Analytics, and Operations team (DAO) at Intelliswift is committed to empowering marketers to deliver outstanding customer experiences and achieve remarkable outcomes through operational excellence. As a Marketing Operations Analyst, you will be instrumental in refining and implementing our Marketing Operations Model, with a focus on lead management processes. In collaboration with various stakeholders, you will contribute to the evolution of our go-to-market strategies to ensure they are industry-leading.

Key Responsibilities:

  • Formulate strategies to manage complex lead routing logic across diverse sales teams.
  • Enhance integrations and streamline data flow between systems.
  • Oversee marketing technology stack components, particularly LeanData, while troubleshooting errors and inefficiencies.
  • Collaborate with sales and marketing teams to improve lead conversion rates at all stages of the funnel.
  • Document lead flow processes and provide training to colleagues.
  • Work alongside Sales Operations to maximize system utilization.
  • Support transformational initiatives and system migrations.
  • Deliver exceptional customer service and support.
Skills and Qualifications:
  • 5-7 years of experience in B2B Marketing or Sales Operations.
  • Strong background in lead management and administration of marketing technology.
  • Experience in B2B lead assignment processes within complex enterprise settings.
  • Expertise in CRM systems, particularly Salesforce and Microsoft Dynamics.
  • Analytical skills for evaluating operational metrics.
  • Familiarity with marketing automation tools such as Marketo.
  • LeanData Certification is a plus.
  • Excellent written and verbal communication abilities.
  • Capability to collaborate with cross-functional teams and manage competing priorities.
  • Strong project management skills.
Education:
Bachelor's degree in Business, Advertising, Information Technology, or a related field is required. A Master's degree is preferred.