Marketing Operations Specialist

2 weeks ago

San Jose, California, United States SCCFCU Full time
POSITION OVERVIEW


The Senior Marketing Specialist serves as a key contributor, playing a vital role in executing our marketing initiatives across multiple platforms.

This individual will collaborate closely with the VP of Brand & Marketing to identify opportunities for enhancing marketing effectiveness. They will oversee third-party collaborations to ensure the successful implementation of marketing campaigns on a daily basis.

This role is highly collaborative, engaging with various teams and departments within the organization, while also being actively involved in hands-on tasks.

This position is integral to a team that encompasses Brand, Communications, and Marketing.

REQUIREMENTS

To excel in this role, candidates must demonstrate the ability to fulfill each essential responsibility effectively. The qualifications outlined below represent the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education and Experience: A Bachelor’s degree in marketing, business administration, or a closely related field, along with a minimum of 7 years of experience in marketing or a comparable combination of education and experience.

Certificates, Licenses, Registrations: None Required.

LOCATION:
This position may offer flexible work arrangements.

KEY RESPONSIBILITIES

  • Ensure a consistent and impactful representation of the brand across all marketing efforts.
  • Implement marketing strategies through traditional channels such as in-branch displays, direct mail, ATM visuals, brochures, and promotional materials.
  • Collaborate with marketing agencies to create content (both written and visual) that aligns with brand strategy and business goals.
  • Execute marketing campaigns across traditional channels, ensuring consistency with brand identity and integration with digital marketing efforts.
  • Partner with internal teams (Digital Delivery, Lending, Training, Operations, IT) to execute marketing initiatives that drive engagement, growth, or retention.
  • Oversee the complete content production process, working with external design teams to ensure high-quality content delivery.
  • Prepare campaign performance summaries, monitor marketing effectiveness, and conduct competitive analyses to identify areas for improvement and inform future strategies.
  • Conduct market research and analyze data to effectively reach target demographics.
  • Stay informed about industry trends, competitor activities, and customer behaviors to identify opportunities for innovation and enhancement.
  • Gather and analyze internal and external data to uncover consumer insights and make data-driven recommendations for maximizing business impact.
  • Collaborate with the VP of Brand & Marketing and agencies to understand metrics and track, measure, and report on campaign performance.
  • Review, write, and edit content for typographical accuracy, brand tone, and visual consistency across various materials.
  • Maintain a working knowledge of regulatory compliance related to member services and financial services.
  • Address inquiries, requests, and issues courteously and within established timelines.
  • Provide project management support to ensure timely completion of tasks and perform other related duties as assigned.
  • Adhere to compliance requirements related to financial regulations.
SKILLS AND ABILITIES

  • Ability to anticipate project needs, prioritize tasks, meet deadlines with minimal supervision, and work occasional evenings and weekends.
  • Strong critical thinking skills, proactive problem-solving abilities, and a positive, can-do attitude.
  • Excellent organizational skills and meticulous attention to detail.
  • Capability to navigate ambiguity and incomplete information effectively.
  • Proficiency in managing multiple tasks, prioritizing based on business impact, and delivering high-quality work within deadlines.
  • Flexibility to adapt quickly and take the lead in course corrections when necessary.
  • Strong relationship-building skills, enabling effective collaboration across departments and levels.
  • Effective written and verbal communication skills at all organizational levels.
  • Experience in presenting key updates to various stakeholders.
  • Familiarity with digital and direct marketing channels.
  • Proficient in using online analytical tools (e.g., Google Analytics, social media reporting).
  • Experience with Microsoft Office Suite - PowerPoint, Excel, Word, Adobe Acrobat, Canva, and other marketing software.
  • Ability to provide high-level copywriting as needed.

DRIVE:
Always seeking more opportunities for growth and responsibility. Self-motivated and diligent, constantly looking ahead for the next challenge.

COLLABORATIVE:
Recognizes the contributions of others and emphasizes teamwork over individual accolades.

INTUITIVE:
Possesses a keen understanding of group dynamics and demonstrates good judgment in interpersonal interactions.

PHYSICAL DEMANDS


The physical requirements outlined below are representative of those that must be met by an employee to successfully perform the essential functions of this role.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • Full-time hours are required, with additional hours as necessary to achieve objectives and project goals.
  • Occasionally lift and/or move up to 10 pounds.
DIVERSITY AND INCLUSION STATEMENT

SCCFCU encourages applicants from diverse backgrounds to apply for all positions.

SCCFCU is committed to a policy of equal employment opportunity and does not discriminate based on race, color, religion, creed, sex, familial status, marital status, national origin, age, disability, or any other characteristic protected by law.

This job description is not an exhaustive list of all responsibilities that an employee in this position may be required to perform.

SCCFCU reserves the right to revise or modify job duties and responsibilities as necessary.

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