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Lead Marketing Strategist

2 months ago


San Jose, California, United States SCCFCU Full time

SUMMARY
The Senior Marketing Specialist serves as a key contributor in executing our marketing initiatives across diverse platforms. This role involves collaborating closely with the VP of Brand & Marketing to pinpoint opportunities for enhancing marketing effectiveness.

This position is integral to a team that oversees Brand, Communications, and Marketing, requiring collaboration across various departments to support a wide array of projects.

QUALIFICATIONS
To excel in this role, candidates must meet the following criteria:

  • A Bachelor's degree in marketing, business administration, or a related field.
  • A minimum of 7 years of relevant experience in marketing or a comparable combination of education and experience.

ESSENTIAL FUNCTIONS
The responsibilities of the Senior Marketing Specialist include:

  • Ensuring a cohesive representation of the brand throughout all marketing efforts.
  • Implementing marketing strategies through traditional channels, including print materials and direct outreach.
  • Collaborating with external agencies to create content that aligns with brand objectives.
  • Executing marketing campaigns while ensuring consistency with brand identity and integration with digital platforms.
  • Working alongside internal teams to launch marketing initiatives that foster engagement and retention.
  • Overseeing content production and collaborating with design resources to deliver high-quality materials.
  • Analyzing campaign performance and conducting competitive research to identify areas for improvement.
  • Staying informed about industry trends and consumer behavior to drive innovation.
  • Utilizing data insights to make informed recommendations that enhance business outcomes.
  • Maintaining compliance with relevant regulations and ensuring all marketing practices meet industry standards.

KNOWLEDGE, SKILLS, AND ABILITIES
The ideal candidate will possess:

  • Strong organizational skills and attention to detail.
  • Ability to manage multiple projects and prioritize effectively.
  • Excellent communication skills, both written and verbal.
  • Experience with digital marketing tools and analytics.
  • Proficiency in Microsoft Office and other marketing software.

WORK ENVIRONMENT
This role may offer flexible work arrangements, but candidates must be located within the appropriate geographical area.

EEO STATEMENT
SCCFCU encourages a diverse range of applicants to consider this opportunity. We uphold a commitment to equal employment opportunities and do not discriminate based on any protected characteristics.