Product Marketing Manager
2 days ago
At Netflix, we're seeking a highly skilled Product Marketing Manager to join our Ads Product Marketing team. As a key member of our team, you'll play a critical role in bringing our Ad products to the B2B Advertising marketplace.
Key Responsibilities- Lead the definition and development of go-to-market efforts across new ad product solutions, focusing on our programmatic capabilities, and enhance existing offerings in close partnership with cross-functional stakeholders.
- Be a trusted partner to both the product and sales teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product development.
- Identify and execute marketing needs to support ad products in the market (e.g. materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way.
- Work across the Global Ads Marketing teams to incorporate programmatic messaging across our narratives and marketing events and activations.
- Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistent ads narrative.
- Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in market.
- Lean into other areas of the business, when needed, specifically across our Measurement products, to support our goal of enabling more ways for our advertisers to track and evaluate success.
- 5-7+ years experience in product marketing within the digital advertising and / or B2B Advertising space.
- Experience in programmatic and the ad tech ecosystem.
- Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches.
- Excellent communication and storytelling skills, with comfort in understanding research data.
- Ability to collaborate in an environment that values team culture and inclusiveness.
- Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketing.
- High-level understanding of product growth and developing strategic roadmaps.
- Demonstrated ability to create detailed and actionable Product Briefs.
- A strong attention to detail and eye towards using the 80/20 rule to address problems.
We offer a comprehensive benefits package, including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits.
We also offer paid leave of absence programs, with full-time hourly employees accruing 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.
Full-time salaried employees are immediately entitled to flexible time off.
About NetflixNetflix is a unique culture and environment. We approach diversity and inclusion seriously and thoughtfully, recognizing that diversity of thought and background builds stronger teams.
We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
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