Product Marketing Manager
2 days ago
We are seeking a highly skilled Product Marketing Manager to join our team at EZ Texting. As a key member of our marketing team, you will be responsible for driving innovative go-to-market activities, competitive win strategies, and communicating the unique value and positioning of our products, solutions, and features.
Key Responsibilities- Market Insights and Strategy: Synthesize market insights, customer success feedback, and sales input for product roadmap development. Conduct thorough research for data-driven decision-making and partner with Product to inform and influence roadmap items that address high-impact VoC concerns, competitive gaps, and industry leadership.
- Voice of the Customer Understanding: Conduct customer research to create accurate and insightful customer personas. Develop a deep understanding of customers, preferences, and experiences. Listen and communicate effectively with customers, empathizing with their challenges and gathering and sharing insights regarding NPS, customer satisfaction, product adoption, retention, and common support issues.
- Communication and Positioning: Drive internal communication with stakeholders, peers, managers, and leadership. Translate complex product features into user-friendly content for GTM and communications plans for migrations and feature releases. Develop internal and external value propositions of the new features in a way that resonates with buyers and clearly articulates how we solve their problems.
- Launch Management: Oversee the successful launch of new products and features. Lead effective meetings ranging from one-on-one sessions to large cross-functional discussions. Manage new insight and incorporate into GTM strategy.
- Collaboration and Partnership: Engage proactively with key partners and stakeholders, including product, marketing, sales, and customer support. Foster productive relationships, promoting a culture of collaboration and accountability.
- Sales Enablement: Create compelling and effective product collateral, pitch decks, demos, and other resources for internal and external audiences. Develop and deliver ongoing training content to sales, customer support, and channel partners. Build comprehensive and highly effective sales onboarding and training programs.
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- Minimum of 4 years of experience in product marketing or related roles, with a proven track record of successful product launches and campaigns.
- 2+ years experience in SaaS experience in industries serving SMB and/or mid-market companies (or direct small business experience).
- Strong experience in synthesizing market insights, conducting competitive analysis, and driving data-driven decision-making.
- Demonstrative experience in conducting market research, competitive analysis, and translating insights into actionable strategies.
- Strong organizational skills to manage multiple projects simultaneously.
- Excellent written and verbal communication skills, with the ability to simplify complex concepts for diverse audiences.
- Strong diplomatic skills to work effectively with cross-functional teams and prioritize competing projects.
- Familiarity with marketing tools, technologies, and channels for executing and monitoring campaigns.
- Ability to research industry and product marketing trends and translate into succinct takeaways for internal stakeholders.
- Attention to detail and eye for quality.
We offer a competitive compensation package, including a base salary range of $105,000 - $160,000, inclusive of Base Salary + Variable Target, vs base salary only. This position is also eligible for equity & benefits. More information will be shared regarding your specific location during the hiring process.
We are an equal opportunity employer and welcome applicants from diverse backgrounds. We are committed to creating a workplace that is inclusive and respectful of all employees. If you are passionate about product marketing and want to join a dynamic team, please submit your application.
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