Integrated Strategy Lead

2 weeks ago

New York, New York, United States VML Full time
About Us:

At VML, we stand at the forefront of innovation and advancement in a rapidly changing landscape. Our legacy is rooted in a century of collective knowledge, where creativity intertwines with technology, and diverse viewpoints spark inspiration. Following the merger of VMLY&R and Wunderman Thompson, we have embarked on a new journey as a growth partner that embodies the essence of a creative agency, consultancy, and technology leader.

Our global team comprises over 30,000 professionals across more than 150 offices in 64 markets, each contributing to a culture that celebrates connection, belonging, and the strength of diversity. Our proficiency covers the entire customer journey, providing profound insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver comprehensive solutions that yield groundbreaking results.

Ideal Candidate:

We seek a creatively motivated Integrated Strategy Lead to collaborate with a portfolio of renowned CPG brands, inspiring creative teams to produce transformative work. This role presents an exceptional opportunity to partner with clients committed to embracing innovative, purpose-driven, and inclusive initiatives. The Integrated Strategy Lead will advocate for collaboration with cross-functional teams to steer strategy across US operations. This position requires leveraging intelligence insights to craft compelling narratives from initial research through creative development, communication planning, and campaign assessment. Central to this role is the ability to extract and disseminate human insights, a relentless curiosity, a collaborative spirit, and the capacity to inspire impactful communications.

Key Responsibilities:
  • Collaborate with account leadership to oversee the management of client business relationships, including strategy formulation, brief creation, team briefings, campaign performance monitoring, and ongoing client communications.
  • Lead an integrated agency team in the daily creation and management of campaigns, fostering a high-performing, cross-functional team to deliver work that enhances content efficiency across touchpoints and surpasses client objectives.
  • Exhibit a natural interest in consumer behavior and analyze brand communication to discover the intersection of brands, culture, and creativity.
  • Gather, analyze, and interpret data from various sources: market insights, quantitative research, cultural and social trend analysis, qualitative interviews, and observational research.
  • Collaborate with creative and account management teams to ensure flawless execution of all client deliverables aligned with strategy.
  • Promote proactivity, creativity, and collaboration between strategy and creative teams to facilitate the exchange of ideas and innovative thinking.
  • Utilize your experience and knowledge to inspire and motivate the team.
  • Coordinate brand planning, strategic planning, and analytical activities alongside creative and account management teams to establish disruptive concepts.
  • Engage collaboratively with clients, account managers, and creatives in developing inspiring creative briefs that translate insights into innovative and strategic campaign strategies.
Qualifications:
  • A minimum of 7+ years in brand strategy/planning, marketing consulting, or advertising.
  • The ability to think critically and a willingness to explore all available resources to innovate.
  • A strong passion for collaborating with cross-functional teams to bring ideas to fruition.
  • Excellent interpersonal and communication skills; comfortable engaging with various departments and client teams during peak periods.
  • Must possess a keen awareness of cultural and social trends, with the ability to translate these into insights and creative opportunities.
  • Expertise in data sources, qualitative and quantitative research methodologies, and a discerning eye for when and how to apply them to client challenges.
  • Ability to thrive in a highly collaborative and diverse team environment, leading and working within an integrated team framework while collaborating with teams from different regions and agencies.
  • A self-starter mentality and a genuine sense of ownership regarding work at every stage of delivery.
  • Proficiency in leading and owning the development of client presentations and facilitating client meetings.
What We Offer:
  • Driven and Passionate People | We cultivate a culture of individuals who produce extraordinary work.
  • Consciously Cultivated Culture | We strive to embody behaviors that foster an inclusive community, promoting positivity and active listening while empowering creative bravery.
  • Competitive Benefits | Our full-time hires enjoy a comprehensive range of health coverage options (medical, dental, vision), a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and various paid time off offerings that reflect our commitment to your overall life balance and wellness.
  • Growth-Oriented Opportunities | We nurture a culture of real-time feedback, a growth mindset, and ample training opportunities through VML and WPP, enabling your personal and professional development.
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We are dedicated to fostering a dynamic work environment that values diversity and inclusion, striving to recruit a diverse slate of candidates to achieve this goal.

At VML, we are committed to creating an all-inclusive work environment that is both rewarding and career-focused. Our Inclusion, Equity & Belonging initiatives, along with the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

  • Lead Manager, Integrated Marketing Strategies

    2 weeks ago

    New York, New York, United States eos Products Full time

    Lead Marketing ManagerWe are thrilled to announce an exceptional opportunity to become a part of eos Products as a Lead Marketing Manager. In this pivotal role, you will spearhead the formulation, development, and execution of customized marketing strategies tailored for retailers within the consumer goods sector. Working closely with sales teams and various...

  • Content Strategy and AI Integration Specialist

    7 days ago

    New York, New York, United States ISMG - Information Security Media Group Full time

    Job OverviewAbout UsISMG is a leading global intelligence firm and premier media organization focused exclusively on cybersecurity, information technology, artificial intelligence, and operational technology. Our extensive portfolio encompasses over 20 brands, 38 digital media platforms, and more than 400 events held both in-person and virtually each year,...

  • Lead Manager, Integrated Marketing Strategies

    2 weeks ago

    New York, New York, United States eos Products Full time

    Lead Marketing ManagerWe are thrilled to announce an opportunity to become a pivotal member of the eos Products team as a Lead Marketing Manager. In this capacity, you will spearhead the development and execution of customized marketing approaches tailored for key retailers within the consumer goods sector. By collaborating closely with sales teams and...

  • Lead Benefits Strategy Consultant

    2 weeks ago

    New York, New York, United States Maven Clinic Full time

    Lead Benefits Strategy Consultant - Maven ClinicMaven Clinic, recognized as the premier virtual clinic for women and families, is in search of a Lead Benefits Strategy Consultant to enhance their dynamic team. Maven's pioneering digital solutions offer extensive support in critical areas such as fertility, maternity, parenting, and menopause. As an integral...

  • Data Strategy and Technical Architecture Lead

    12 hours ago

    New York, New York, United States MDMS Recruiting LLC Full time

    About MDMS Recruiting LLCWe are seeking a highly skilled and experienced professional to lead our data strategy and technical architecture efforts. As a key member of our team, you will be responsible for defining and executing our data strategy, overseeing the design, development, management, and implementation of our internal data architecture approach.Key...

  • B2B Strategy Lead

    7 days ago

    New York, New York, United States Engaging Talent LLC Full time

    Position OverviewA prominent B2B agency is in search of a Strategy Director. This pivotal role involves the development of research-driven strategies for leading B2B clients. You will oversee branding initiatives from conceptualization to execution, ensuring consistency across all brand touchpoints, including naming and rebranding efforts.Key...

  • Group Strategy Lead

    4 days ago

    New York, New York, United States VML Full time

    About the RoleWe are seeking a highly skilled and experienced Group Strategy Director to join our team at VML. As a key member of our global group, you will be responsible for leading a small team of planners across multiple national accounts, inspiring great work, and strategically bringing it to life.Key ResponsibilitiesLead a team of planners to develop...

  • Lead for Securities Market Strategy

    2 weeks ago

    New York, New York, United States Swift Full time

    About the Position Swift stands as the premier provider of secure financial messaging solutions, with its headquarters located in Belgium. We facilitate the movement of value globally—across borders, through urban centers, and overseas. Our organization uniquely addresses the demands of scale, precision, speed, and trust, proudly supporting the global...

  • Media Strategy Lead

    2 weeks ago

    New York, New York, United States Publicis Health Media Full time

    Job OverviewCompany Overview:Publicis Health Media stands as a premier health media agency in the United States, committed to bridging individuals with impactful health and wellness solutions daily. Our passion for health drives us to innovate within the media landscape, ensuring that patients receive guidance during pivotal moments in their healthcare...

  • Lead Manager, Category Strategy

    2 weeks ago

    New York, New York, United States Revlon Full time

    Company Overview:At Revlon, we are dedicated to creating beauty innovations that inspire confidence and ignite joy in everyday life. With a legacy of breaking beauty boundaries, we have consistently delivered high-quality product innovations since our inception.Our diverse portfolio includes some of the world's most iconic brands across various categories,...

  • Data Integration Lead

    4 days ago

    New York, New York, United States B&H Full time

    Job SummaryB&H Photo is seeking an experienced Application Integration Specialist to lead the development and implementation of integration technologies. The successful candidate will have a strong background in software development and integration, with expertise in comparing integration approaches and assessing their relative strengths and limitations.Key...

  • Systems Integration Lead

    1 week ago

    New York, New York, United States Gotham Technology Group Full time

    Job Title: Manager, Systems IntegrationsLocation: Hybrid in a Central Business DistrictDuration: PermanentSummary DescriptionGotham Technology Group seeks a dedicated Manager, Systems Integrations to join their team. This role is integral in overseeing and enhancing the integration of applications within their IT environment. The Manager will work closely...

  • Senior Corporate Strategy Lead

    2 weeks ago

    New York, New York, United States The Hired Guns Full time

    Position Overview: Senior Corporate Strategy LeadThe Hired Guns is seeking a Senior Corporate Strategy Lead to direct project teams of highly skilled internal consultants dedicated to developing strategies and identifying opportunities for a leading entity in the retail industry, which includes both digital and brick-and-mortar operations.This pivotal role...

  • Lead Enterprise Integration Specialist

    2 weeks ago

    New York, New York, United States Zensar Technologies Full time

    About Zensar TechnologiesZensar is a prominent provider of digital solutions and technology services, collaborating with global enterprises on their digital transformation initiatives. As a trusted technology partner, Zensar boasts a strong history of innovation, significant investment in digital solutions, and a commitment to client success. Our extensive...

  • Lead Enterprise Integration Specialist

    2 weeks ago

    New York, New York, United States Zensar Technologies Full time

    About Zensar TechnologiesZensar is a prominent provider of digital solutions and technology services, collaborating with organizations worldwide on their digital transformation initiatives. As a trusted technology partner, Zensar boasts a strong history of innovation and a commitment to client success. Our extensive array of services and solutions empowers...

  • VP, Brand Strategy Lead

    4 days ago

    New York, New York, United States Omnicom Health Group Full time

    About the RoleWe are seeking a highly skilled and experienced VP, Brand Strategy Lead to join our team at Omnicom Health Group. As a key member of our Brand Strategy team, you will be responsible for developing and executing bold brand strategies that drive meaningful change in the healthcare industry.Key ResponsibilitiesBrand Strategy Development: Lead the...

  • **Manager, Commerce Strategy Lead**

    2 days ago

    New York, New York, United States GroupM Nexus Full time

    About the RoleThe Manager, Commerce Strategy role at GroupM Nexus is a key position that requires a deep understanding of commerce platforms, including retail media networks and adtech partners. As a strategic thinker, you will assist in solving complex business problems through simplified perspectives and identify product, process, or solution opportunities...

  • CRM Strategy Lead

    2 weeks ago

    New York, New York, United States Alchemy Worx Full time

    Position OverviewAlchemy Worx, a distinguished agency recognized for its expertise in audience management, focuses on email, SMS, and paid social marketing for a diverse clientele, from large corporations to local businesses. The agency employs a blend of traditional and innovative marketing techniques to enhance customer engagement and retention.We are...

  • Marketing Strategy Lead

    2 weeks ago

    New York, New York, United States Marrina Decisions Full time

    Job OverviewSalary: CompetitiveMarrina Decisions is seeking a dedicated Marketing Professional with expertise in leading a marketing team and overseeing marketing technology systems. This role is essential for one of our esteemed clients, providing an opportunity to collaborate with some of the most innovative teams in the industry.As the Field Marketing...

  • CRM Strategy Lead

    7 days ago

    New York, New York, United States Alchemy Worx Full time

    Position OverviewAlchemy Worx, a distinguished agency in audience management, excels in email, SMS, and paid social marketing for a diverse clientele, from major corporations to local businesses. Our agency is committed to delivering innovative marketing solutions, leveraging both established and cutting-edge methodologies to enhance customer engagement and...