Senior Marketing Specialist

7 days ago

Tulsa, Oklahoma, United States Matrix Full time
Job Summary

The Senior Marketing Specialist - Content and Distribution plays a critical role in executing the Company's sales and marketing strategy to drive revenue- and lead-generation by promoting our top end-markets through content and campaign creation. Responsibilities include creating content for use on websites, in advertising, on social media, and for in-person interactions. This position maintains the Company's paid advertising and media channels and provides trade show and event support. This position works closely with Business Development, Operations, and other departments and employees.

Key Responsibilities
  • Content Creation: Develops content about our Company, services, and end-markets to drive revenue- and lead-generation for distribution across websites, social media, and advertising campaigns.
  • Paid Advertising: Maintains print and digital paid advertising campaigns with trade magazines, industry websites, and LinkedIn Advertising.
  • Search Engine Marketing: Maintains SEM budget and campaigns on Google Ads.
  • Metrics and Reporting: Provides metrics, reporting, and analysis on paid advertising channels and digital content.
  • SEO Strategy: Maintains and improves SEO status and strategy.
  • Industry Research: Researches and provides insight on industry and end-market trends.
  • Event Support: Supports trade shows, conferences, and client events.
  • Project Management: Works with internal and external resources to ensure the timely delivery of projects.
  • Branding: Ensures branding quality and consistency of external marketing initiatives.
  • Market Knowledge: Maintains a solid understanding of the Matrix business, services, and markets we serve.
Qualifications
  • Education: Bachelor's degree in communications, marketing, or related area; or equivalent experience required.
  • Experience: 4+ years of marketing, advertising, journalism, or communications experience.
  • Skills: Excellent writing, communication and problem-solving skills required. Experience with LinkedIn Advertising and Google Ads required.
  • Preferred Qualifications: Marketing experience in engineering and construction, energy, or industrial markets preferred. Some HTML/CSS and SEO knowledge preferred. Strong computer skills, including experience with Adobe Suite and Microsoft Office, preferred.
Benefits

Full-time employees are offered a comprehensive benefits package, including medical, dental and vision plans covering eligible employees and dependents, disability benefits, life and AD&D insurance, an employee assistance program (EAP), a 401(k) plan with company match, an employee stock purchase plan (ESPP), a robust wellness program and adoption assistance. Some employees may also be eligible for paid time off, tuition reimbursement and a performance or safety bonus program.

At Matrix, we are dedicated to building a diverse, inclusive, and authentic workplace. We encourage all whose experience aligns with the listed qualifications to apply and explore joining our organization.

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