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Senior Marketing Content Strategist
2 months ago
The Senior Marketing Content Strategist is responsible for implementing the organization's sales and marketing initiatives to enhance revenue and lead generation by showcasing our key markets through effective content development and dissemination. This role involves crafting content for various platforms including websites, advertisements, social media, and face-to-face engagements. The individual will oversee the maintenance of the organization's external websites, printed materials, and trade show activities. Collaboration with Business Development, Operations, and other departments is essential.
Key Responsibilities- Actively promotes the organization's commitment to its Core Values.
- Upholds the organization's reputation by adhering to high ethical standards and the Code of Business Conduct.
- Creates compelling content about the organization, its services, and target markets to drive revenue and lead generation across digital platforms.
- Ensures timely updates and publishing of content on the organization's external websites.
- Plans and manages the organization's presence at trade shows, conferences, and client events.
- Designs and distributes email marketing campaigns to promote services and events.
- Utilizes desktop publishing tools to refine printed materials.
- Analyzes and reports on metrics related to websites, email campaigns, events, and digital content.
- Conducts research to provide insights on industry trends and market dynamics.
- Collaborates with internal and external teams to ensure project timelines are met.
- Maintains branding consistency and quality across all marketing initiatives.
- Possesses a thorough understanding of the organization's business, services, and target markets.
- Undertakes additional tasks as assigned.
- Bachelor's degree in communications, marketing, or a related field; or equivalent experience is required.
- A minimum of 4 years of experience in marketing, advertising, journalism, or communications.
- Exceptional writing, communication, and problem-solving abilities are essential.
- Familiarity with mass email marketing tools is preferred.
- Experience with Google Analytics is a plus.
- Background in marketing within engineering, construction, energy, or industrial sectors is advantageous.
- Basic knowledge of HTML/CSS and SEO practices is preferred.
- Proficient in computer applications, including Adobe Suite and Microsoft Office.
- Ability to thrive in high-pressure and dynamic environments.
- Strong organizational skills with meticulous attention to detail.
- Capability to prioritize tasks and manage multiple projects effectively.
- Excellent interpersonal and relationship-building skills are required.
- Willingness to travel up to 20% of the time.
Full-time employees are offered a comprehensive benefits package, including medical, dental, and vision coverage for eligible employees and their dependents, disability benefits, life insurance, an employee assistance program (EAP), a 401(k) plan with company matching, an employee stock purchase plan (ESPP), a robust wellness program, and adoption assistance. Additional benefits may include paid time off, tuition reimbursement, and performance or safety bonuses.
At Matrix Service Company, we are committed to fostering a diverse, inclusive, and authentic workplace. We encourage all qualified individuals to consider joining our organization.
EEO/M/F/Disability/Vets/Affirmative Action Employer
We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, genetic information, marital status, disability, veteran status, or other legally protected characteristics.