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Marketing Specialist

2 months ago

Tulsa, Oklahoma, United States House of Sport Full time

About House of Sport

House of Sport is a retail destination that offers a unique experience for athletes and sports enthusiasts. Our goal is to create a community-driven environment where people can come together to play, learn, and be inspired.

Job Summary

We are seeking a highly motivated and experienced Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for developing and executing local marketing strategies to drive awareness and engagement in our community.

Key Responsibilities

  • Develop and foster strong relationships with local partners to drive company initiatives and awareness of the House of Sport brand.

  • Support local partners through sponsorships that drive full-funnel value via awareness, engagement, traffic, and sales.

  • Manage and track all sponsorship agreements and asset distribution using software programs.

  • Ensure proper execution of sponsorship deliverables with leagues, teams, organizations, etc. to maximize ROI.

  • Develop one-of-a-kind strategies for in-store events and in-market activations that ladder to key moments for the brand.

  • Manage local budget and related expenses.

Local Marketing Capabilities

  • Develop and activate local marketing outreach strategies to drive incremental awareness and acquisition.

  • Provide consistent and robust market intel to drive future strategies.

  • Support creation of event activation assets for store placements and on Gametime scheduling platform.

  • Manage and monitor customer outreach via reservations scheduling tool inbox.

Event / Program Execution

  • Support execution of all House of Sport marketing activities, vendor events, and other related initiatives as needed.

  • Serve as cross-functional liaison between House of Sport, CSC, and external partners to ensure best-in-class execution of programs from concept to conclusion.

  • Responsible for content capture of owned events for use on national social handles and other O&O channels.

  • Evaluate qualitatively and quantitatively each, report learnings, and proactively suggest enhanced measures of success.

Donations and Giving

  • Serve as local representative for The DICK'S Sporting Goods Foundation, community giving, and charitable programs.

  • Leverage The DICK'S Sporting Goods Foundation to impact the local community by providing equipment donations, community grants, and other programming to communities, leagues, and teams in need.

  • Evaluate and fulfill Dick's Sporting Goods donations requests from your local community.

Requirements

  • Bachelor's Degree in Marketing, Advertising, Business Administration, or Communications.

  • 1-3 years of related experience as a regional or company marketer, brand ambassador, or professional in a retail environment.

  • Possess a valid driver's license.

  • Successfully pass comprehensive criminal background and motor vehicle checks.

  • Excellent interpersonal and team building skills.

  • Ability to multi-task and work independently in a fast-paced environment.

  • Flexible availability in work schedule including some nights, weekends, and holidays. Some travel within territory required.