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Senior Marketing Content Strategist
2 months ago
The Senior Marketing Content Strategist at Matrix Service Company is responsible for implementing the organization's sales and marketing initiatives aimed at generating revenue and leads by highlighting our key markets through effective content development and dissemination. This role involves crafting engaging content for various platforms including websites, advertising, social media, and direct interactions. The position also oversees the maintenance of the Company's external web presence, printed materials, and trade show activities. Collaboration with Business Development, Operations, and other departments is essential.
Key Responsibilities- Upholds the Company's Core Values in all activities.
- Exemplifies high ethical standards in alignment with the Company's Code of Business Conduct.
- Creates compelling content that showcases our Company, services, and target markets to enhance revenue and lead generation across digital platforms.
- Ensures timely updates and publication of content on the Company's external websites.
- Plans and manages the Company's presence at industry trade shows, conferences, and client events.
- Designs and executes email marketing campaigns to promote services and events.
- Utilizes desktop publishing tools to refine printed marketing materials.
- Analyzes and reports on metrics related to websites, email campaigns, events, and digital content performance.
- Conducts research to provide insights on industry trends and market dynamics.
- Coordinates with internal and external teams to ensure project timelines are met.
- Maintains consistency and quality in branding across all marketing initiatives.
- Possesses a comprehensive understanding of Matrix's business operations, services, and the markets served.
- Undertakes additional tasks as assigned.
- Bachelor's degree in communications, marketing, or a related field; or equivalent experience.
- A minimum of 4 years in marketing, advertising, journalism, or communications.
- Strong writing, communication, and analytical skills.
- Familiarity with mass email marketing tools is preferred.
- Experience with Google Analytics is advantageous.
- Background in marketing within engineering, construction, energy, or industrial sectors is preferred.
- Basic knowledge of HTML/CSS and SEO practices is a plus.
- Proficient in Adobe Suite and Microsoft Office applications.
- Ability to thrive in fast-paced and dynamic environments.
- Exceptional organizational skills with a keen eye for detail.
- Capable of managing multiple projects and deadlines effectively.
- Strong interpersonal skills and ability to build relationships.
- Willingness to travel up to 20% of the time.
Matrix Service Company offers a comprehensive benefits package for full-time employees, including medical, dental, and vision coverage for eligible employees and their dependents, disability insurance, life and AD&D insurance, an employee assistance program (EAP), a 401(k) plan with company matching, an employee stock purchase plan (ESPP), a robust wellness program, and adoption assistance. Additional benefits may include paid time off, tuition reimbursement, and performance or safety bonuses.
At Matrix, we are committed to fostering a diverse, inclusive, and authentic workplace. We encourage all individuals whose experience aligns with the qualifications to consider a career with us.
EEO/M/F/Disability/Vets/Affirmative Action Employer
We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, genetic information, marital status, disability, veteran status, or other legally protected characteristic or category.