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Senior Marketing Content Strategist
2 months ago
The Senior Marketing Content Strategist is responsible for implementing the organization's sales and marketing initiatives aimed at enhancing revenue and generating leads by showcasing our key markets through effective content development and dissemination. This role involves crafting content for various platforms including websites, advertising, social media, and direct interactions.
Key Responsibilities- Upholds the organization's Core Values in all activities.
- Maintains high ethical standards and adheres to the Code of Business Conduct.
- Creates compelling content that highlights our organization, services, and target markets to facilitate revenue growth and lead generation across digital platforms.
- Oversees the management of the organization's external websites, ensuring timely updates and content publication.
- Plans and coordinates the organization's presence at industry trade shows, conferences, and client gatherings.
- Designs and distributes email marketing campaigns to promote services and events.
- Utilizes desktop publishing tools to refine print marketing materials.
- Analyzes and reports on the performance of websites, email campaigns, events, and digital content.
- Conducts research to provide insights on industry trends and market dynamics.
- Collaborates with internal and external stakeholders to ensure project timelines are met.
- Ensures consistency and quality in branding across all marketing initiatives.
- Maintains a comprehensive understanding of the organization's services and the markets served.
- Performs additional tasks as assigned.
- Bachelor's degree in communications, marketing, or a related field; or equivalent professional experience.
- A minimum of 4 years in marketing, advertising, journalism, or communications.
- Strong writing, communication, and analytical skills are essential.
- Familiarity with mass email marketing tools is preferred.
- Experience with Google Analytics is advantageous.
- Background in marketing within engineering, construction, energy, or industrial sectors is preferred.
- Basic knowledge of HTML/CSS and SEO is beneficial.
- Proficient in computer applications, including Adobe Suite and Microsoft Office.
- Ability to thrive in high-pressure and dynamic environments.
- Exceptional organizational skills with a keen eye for detail.
- Capacity to prioritize tasks and manage multiple projects simultaneously.
- Strong interpersonal skills and the ability to build relationships.
- Willingness to travel up to 20% of the time.
Full-time employees are provided with a comprehensive benefits package, which includes medical, dental, and vision coverage for eligible employees and their dependents, disability insurance, life and AD&D insurance, an employee assistance program (EAP), a 401(k) plan with company matching, an employee stock purchase plan (ESPP), a robust wellness program, and adoption assistance. Additional benefits may include paid time off, tuition reimbursement, and performance or safety bonuses.
At Matrix, we are committed to fostering a diverse, inclusive, and authentic workplace. We encourage all individuals whose qualifications align with the requirements to consider this opportunity.
EEO/M/F/Disability/Vets/Affirmative Action Employer
We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, genetic information, marital status, disability, veteran status, or other legally protected characteristics.