Ecommerce Experience Leader

7 days ago

Ventura, California, United States Patagonia Full time
About the Role

We are seeking a highly skilled Digital Merchandising Manager to lead our ecommerce experience strategy and manage a small team of Digital Merchandisers. As a key member of our Digital Studio, you will be responsible for developing and implementing a comprehensive merchandising strategy that drives sales and enhances the customer shopping experience on our North America eCommerce channel.

Key Responsibilities
  • Partner with the merchandising, creative, and web development teams to deliver a best-in-class customer experience online.
  • Influence site landing page strategies to support CTA for our vast storytelling and product features on site, driving cohesive storytelling, intuitive click stream, funnel depth, and conversion.
  • Influence Go-to-Market campaigns experiences on site as it relates to product discovery and customer journey from emails and paid media channels.
  • Define a best-in-class process for new product delivery and go-to-market new product launches.
  • Oversee product photography strategy with the Creative team.
  • Propose in-season updates to merchandising and retention marketing plans that reflect inventory positions and product mix.
  • Proof product pages before going live, including a review of photo assets and product copy, and request corrections as needed.
  • Assort products into the site taxonomy to optimize for conversion, page views, and add to cart.
  • Generate reports and present findings to stakeholders, highlighting key performance indicators and opportunities for optimization.
  • Manage product recommendation rules to drive intelligent up-selling and cross-selling, A/B test, measure, and optimize on a regular basis.
  • Maintain and update site taxonomy based on seasonal collections and new product categories.
  • Contribute to our email planning process by ensuring email cadence and messaging reflects our financial investment.
  • Merchandise for emails and paid media in support of our go-to-market efforts by providing product assortments, proposed landing pages, and inventory reviews.
  • Update evergreen collections and search suggestions monthly to reflect sales trends and inventory.
  • Monitor customer product reviews for any risk or opportunities.
  • Provide guidance, support, and mentorship to your team.
Requirements
  • Seven years of experience in ecommerce merchandising, buying, or site experience, including at least 2 years as a direct manager/supervisor of others.
  • Prior experience with Salesforce Commerce Cloud required.
  • High level of accuracy and attention to detail.
  • Creative thinking with the ability to conceptualize and implement ideas that will support brand initiatives and achieve sales goals.
  • Flexible and quick learner able to adapt to a constantly changing digital environment.
  • Strong computer skills, intermediate to advanced knowledge of Microsoft Excel, ESP, search platform, A/B testing, and site personalization.
  • BA or BS in a Merchandising, Business, or other related fields (or equivalent additional work experience).

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