Strategic Commerce Director

2 weeks ago

New York, New York, United States GroupM Full time
Role Summary & Impact

GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients. As an Associate Director, Commerce Strategy, you will play a key role in understanding the capabilities of commerce platforms, including retail media networks and adtech partners, and assist in solving complex business problems through simplified POVs.

Key Responsibilities
  • Contribute to upleveling account management and improve how we serve GroupM Commerce clients across agencies.
  • Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client's business objectives.
  • Support the integration between commerce and brand media to develop end-to-end media plans for clients.
  • Manage relationships to ensure delivery of first-to-market media solutions.
  • Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics.
  • Engage with internal and external leaders across WPP agencies, technology providers, and retailers to develop go-to-market solutions.
  • Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
  • Lead the adoption of GroupM Commerce for new business and existing accounts
Requirements
  • Bachelor's degree in marketing, advertising, or a related field.
  • 5+ years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics.
  • Ability to execute effective media plans that achieve business objectives.
  • Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
  • Drive to learn and understand the retail landscape and the latest trends in commerce media.
  • Strong communication and presentation skills, with the ability to effectively communicate complex ideas.
  • Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
  • Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
  • Experience with retail bid management platforms, such as Pacvue or Skai.
  • Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
  • Ability to collaborate and work effectively with internal teams and external partners.
  • A self-starter attitude that thrives in a fast-paced environment.
  • Excellent project-management skills; able to coordinate projects across multiple teams and functions.
Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at https://www.groupm.com/.

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to careers@groupm.com or call and let us know the nature of your request and your contact information.

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