Marketing & Campaign Strategy Manager
3 weeks ago
This position is responsible for driving growth through the development and implementation of targeted demand generation activities and sales support materials through omni-channel campaigns, webinars, etc.
Manages demand generation activities from conception through execution, including coordinating with internal lead teams on campaign overviews, set-up in the CRM, lead qualification criteria, and results reporting.
Key Responsibilities- Proactively works with sales and marketing to develop, implement and execute successful internal and external marketing campaigns that ultimately support lead/revenue generation and drives traffic through the Customer Experience Centers.
- Works cross-functionally with marketing, sales, sales operations and other functions to support business initiatives.
- Generates concepts, and messaging for national demand generation campaigns including emails, print and landing pages/micro sites, working with internal resources or vendors/agencies as needed.
- Works with the Design Services and Digital Marketing Teams to build and implement campaigns.
- Engages, and shares knowledge and skills, with the marketing team to provide continued awareness of marketing best practices and methodology to ensure that Ricoh is always bench-marking against world class standards.
- Serves as liaison across departments and functional groups to ensure marketing campaigns are integrated across the company as appropriate.
- Collaborates with sales operations, field marketing, and channel marketing to provide visibility to marketing campaigns, processes, tools and reports.
- Works with Executive Briefing and Customer Experience Teams to help plan and execute onsite customer briefings in the Boulder Customer Experience Center that help drive the sales cycle forward.
- Help facilitate onsite briefings to capture the Voice of the Customer which helps drive campaign strategy.
- Participate in brainstorming and creative concept meetings; collaborate with content team to translate strategies outlined in creative briefs into engaging concepts and copy for various business units and clients; generate creative concepts that support marketing strategies and integrated campaigns.
- Performs other duties as required.
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Marketing & Campaign Strategy Manager
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Marketing & Campaign Strategy Manager
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