Marketing & Campaign Strategy Manager

3 weeks ago


Boulder, Colorado, United States Ricoh USA, Inc. Full time
Job Description

This position is responsible for driving growth through the development and implementation of targeted demand generation activities and sales support materials through omni-channel campaigns, webinars, etc.

Manages demand generation activities from conception through execution, including coordinating with internal lead teams on campaign overviews, set-up in the CRM, lead qualification criteria, and results reporting.

Key Responsibilities
  • Proactively works with sales and marketing to develop, implement and execute successful internal and external marketing campaigns that ultimately support lead/revenue generation and drives traffic through the Customer Experience Centers.
  • Works cross-functionally with marketing, sales, sales operations and other functions to support business initiatives.
  • Generates concepts, and messaging for national demand generation campaigns including emails, print and landing pages/micro sites, working with internal resources or vendors/agencies as needed.
  • Works with the Design Services and Digital Marketing Teams to build and implement campaigns.
  • Engages, and shares knowledge and skills, with the marketing team to provide continued awareness of marketing best practices and methodology to ensure that Ricoh is always bench-marking against world class standards.
  • Serves as liaison across departments and functional groups to ensure marketing campaigns are integrated across the company as appropriate.
  • Collaborates with sales operations, field marketing, and channel marketing to provide visibility to marketing campaigns, processes, tools and reports.
  • Works with Executive Briefing and Customer Experience Teams to help plan and execute onsite customer briefings in the Boulder Customer Experience Center that help drive the sales cycle forward.
  • Help facilitate onsite briefings to capture the Voice of the Customer which helps drive campaign strategy.
  • Participate in brainstorming and creative concept meetings; collaborate with content team to translate strategies outlined in creative briefs into engaging concepts and copy for various business units and clients; generate creative concepts that support marketing strategies and integrated campaigns.
  • Performs other duties as required.


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