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Marketing Coordinator

1 month ago

Boulder, Colorado, United States Intradeco Apparel Full time
Job Title: Marketing Coordinator

We are seeking a creative and data-driven Marketing Coordinator to join our team at Headsweats. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies, planning and coordinating marketing efforts, and communicating marketing plans to internal stakeholders.

Key Responsibilities:
  • Lead collaborative efforts to conceptualize creative concepts for all digital marketing initiatives, including mobile and digital marketing concepts, and the design, implementation, and maintenance of social media presence.
  • Support the planning and communication of the Brand Ambassador program.
  • Contribute to the creation, development, and execution of marketing strategies, packaging design, and ad campaigns for new projects/products.
  • Work with all departments to meet deadlines and keep a creative thread running throughout projects.
  • Develop and execute creative imaging for marketing campaigns.
  • Work within marketing budgets.
  • Support the eCommerce and Retail Manager with digital assets.
  • Collaborate on online and website presence to maximize potential through the customer journey.
  • Work with the team to organize trade shows and major events.
  • Support brand management, including the positioning of the brand, development of clear brand guidelines, and ensuring the execution of those guidelines across all facets of the business.
  • Manage and optimize B2C and B2B email marketing campaigns, including newsletters, promotional emails, and automated lifecycle flows using Klaviyo.
Requirements:
  • Bachelor's degree in business, marketing, communications, or related field.
  • 3-5 years' experience in marketing and product development.
  • Excellent interpersonal, written, and oral communication skills.
  • Proven innovative and creative marketing campaign strategy experience that attracts customers and succeeds over the competition.
  • High competence in project and stakeholder management.
  • Collaborative skills to accept and incorporate ideas into strategies.
  • Effective time management skills and the ability to multitask and meet strict deadlines.
  • Ability to recognize trends and stay ahead of them.
  • Prefer to have experience within the outdoor industry.
  • Experience in digital marketing campaigns and podcasts.
  • Proficiency in Klaviyo and other email marketing tools.
  • Experience working with CRM: Hubspot preferred.
  • Competence in Adobe.
What We Offer:
  • Competitive Pay – We believe in rewarding success and showing our employees just how much they're valued in a variety of different ways, including compensation.
  • Health and Wellness – There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
  • Time away from work – Sometimes we need time away to be with family, enjoy our hobbies, focus on our health or just simply recharge.
  • Growth and Development – We are constantly seeking to offer opportunities and support for personal and professional development.
  • Financial planning and wellbeing – No matter what financial goals our employees have set, we want to help them get there.
  • Extras, discounts, and perks – Generous discounts to our company and related companies, is just one of the cool extras we offer