Head of Marketing

4 weeks ago


Boulder, Colorado, United States Scaled Agile Inc Full time
Job Title: Head of Marketing

At Scaled Agile Inc, we are seeking a seasoned marketing professional to lead our marketing efforts and drive growth for our organization.

Job Summary

The Head of Marketing will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business objectives. This includes shaping our overall marketing vision, strengthening our brand, and activating our community of SAFe professionals.

Key Responsibilities
  • Develop and execute a marketing strategy that drives growth and revenue
  • Strengthen our brand through content-based marketing and targeted campaigns
  • Activate and monetize our community of SAFe professionals through customer lifecycle marketing and certification renewal efforts
  • Lead and coordinate marketing campaigns across individuals, partners, and enterprises
  • Generate high-quality leads, improve SEO, and optimize digital campaigns
  • Improve lead conversion by implementing robust scoring and allocation mechanisms
  • Accelerate new customer acquisition and international expansion by supporting partners and local sales teams
  • Develop marketing collateral for SAFe products
  • Plan and run industry and customer events, including the SAFe Summits
  • Measure and improve the ROI and impact of marketing activities using a data-driven mindset
Requirements
  • At least 5 years of marketing leadership experience in a services or IP-based company
  • Experience with lifecycle marketing, B2B, and B2C
  • Strategic vision and ability to develop and implement forward-thinking marketing strategies
  • Data analytics proficiency and expertise in using data to drive decisions and optimize campaigns
  • SEO, CRO, and digital marketing mastery
  • Customer acquisition expertise and proven track record in designing and executing successful customer acquisition campaigns
  • International marketing experience and ability to manage and expand international marketing efforts
  • Content marketing leadership and strong skills in creating and directing impactful content marketing strategies
  • Event marketing proficiency and experience in planning and executing successful industry event marketing
  • Collaborative team leadership and ability to foster a collaborative environment and work effectively with cross-functional teams
  • Lifecycle marketing skills and experience in engaging and nurturing customers throughout their lifecycle
  • Certification renewal strategies and knowledge of designing campaigns to support certification renewals
  • Agile methodologies and familiarity with Agile marketing practices and promoting an Agile culture
  • Performance reporting and ability to establish KPIs, track performance, and report insights to leadership

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