Head of Marketing
4 weeks ago
At Scaled Agile Inc, we are seeking a seasoned marketing professional to lead our marketing efforts and drive growth for our organization.
Job SummaryThe Head of Marketing will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business objectives. This includes shaping our overall marketing vision, strengthening our brand, and activating our community of SAFe professionals.
Key Responsibilities- Develop and execute a marketing strategy that drives growth and revenue
- Strengthen our brand through content-based marketing and targeted campaigns
- Activate and monetize our community of SAFe professionals through customer lifecycle marketing and certification renewal efforts
- Lead and coordinate marketing campaigns across individuals, partners, and enterprises
- Generate high-quality leads, improve SEO, and optimize digital campaigns
- Improve lead conversion by implementing robust scoring and allocation mechanisms
- Accelerate new customer acquisition and international expansion by supporting partners and local sales teams
- Develop marketing collateral for SAFe products
- Plan and run industry and customer events, including the SAFe Summits
- Measure and improve the ROI and impact of marketing activities using a data-driven mindset
- At least 5 years of marketing leadership experience in a services or IP-based company
- Experience with lifecycle marketing, B2B, and B2C
- Strategic vision and ability to develop and implement forward-thinking marketing strategies
- Data analytics proficiency and expertise in using data to drive decisions and optimize campaigns
- SEO, CRO, and digital marketing mastery
- Customer acquisition expertise and proven track record in designing and executing successful customer acquisition campaigns
- International marketing experience and ability to manage and expand international marketing efforts
- Content marketing leadership and strong skills in creating and directing impactful content marketing strategies
- Event marketing proficiency and experience in planning and executing successful industry event marketing
- Collaborative team leadership and ability to foster a collaborative environment and work effectively with cross-functional teams
- Lifecycle marketing skills and experience in engaging and nurturing customers throughout their lifecycle
- Certification renewal strategies and knowledge of designing campaigns to support certification renewals
- Agile methodologies and familiarity with Agile marketing practices and promoting an Agile culture
- Performance reporting and ability to establish KPIs, track performance, and report insights to leadership
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