Brand and Marketing Communications Manager
3 weeks ago
About Greenhouse Scholars
Greenhouse Scholars is a diverse community of leaders working together to ensure people of all backgrounds can live a life of their choosing. Our mission is to create a powerful, diverse, committed community to deliver widespread community change at scale by providing holistic support of low-income, high-performing young role models and their endeavors. We are a non-profit that operates more like a for-profit, driven by a vision to create a community of leaders who will evolve the communities of the world.
About this role
The Brand and Marketing Communications Manager is responsible for managing the execution of our brand message to a diverse target audience nationwide. This role involves managing agency partnerships and marketing vendors, working closely with all members of our team to execute a wide variety of marketing needs, including brand strategy, annual planning, brand storytelling, digital and social media content, email campaigns, direct mail, event marketing, and speechwriting.
Key Responsibilities
- Collaborate with our agency partner and internal staff to identify ways to increase registration for our national and local fundraisers.
- Meet with the Program and Relationship teams to learn about community impact stories and solicit more information.
- Collaborate with our COO and agency partner to create an annual marketing plan.
- Manage a large direct mail effort at the center of a comprehensive end-of-year giving campaign.
- Lead the external and internal team to develop content strategy.
- Write a project brief, create a timeline, and manage a project through to completion.
- Check on the metrics and optimize a current social media campaign to recruit volunteers for New Scholar selection.
- Market to our database of +25K constituents.
- Create a shot list and oversee the photography and videography vendors to ensure we are obtaining the desired assets.
- Dig into ways to better leverage public relations to attract high-quality, celebrity-level speakers to next year's Summer Symposium.
- Track, analyze, and communicate results via compelling reports and storytelling.
Requirements
- Possesses an unrelenting positive attitude.
- Is skilled at developing marketing strategy and annual marketing plans.
- Is detail-oriented and highly organized, with an efficient approach to managing projects of varying complexity with urgency and timeliness.
- Is an excellent verbal and written communicator and storyteller, including presentation and relationship building skills.
- Is a curious problem-solver and has a collaborative mindset and approach.
- Has a strong, entrepreneurial work ethic.
- Familiarity with relevant systems and data such as Google/digital analytics, Salesforce, marketing automation, and social media management platforms.
- Public relations experience is a plus.
- 7+ years of related work experience.
- A Bachelor's degree from a four-year college or university is mandatory.
Benefits
In addition to being part of a motivated and accomplished team, Greenhouse Scholars offers medical, dental, and vision coverage, paid time off, paid holidays, 15 work-from-anywhere days, parental leave, bereavement for immediate family, and a 401(k) with company match.
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