Marketing Director

1 day ago

Boulder, Colorado, United States Pager on Life Full time

Pager Health is a pioneering health technology company that empowers healthcare enterprises to deliver exceptional, personalized experiences for their patients, members, and teams through innovative solutions and AI-driven insights.

Our mission is to simplify the healthcare experience, making it more accessible, efficient, and effective for all.

We partner with leading payers, providers, and employers to transform the way healthcare is delivered and experienced.

As a key member of our marketing organization, you will play a critical role in shaping our engagement strategy and driving business outcomes.

You will be responsible for developing and implementing strategic engagement plans and campaigns that drive healthcare consumer adoption and utilization.

You will collaborate with our clients and Client Success team members to create tailored engagement strategies that meet their unique needs and goals.

You will leverage our integrated marketing automation platform to drive in-product messaging and deepen member engagement.

You will manage multi-channel campaigns, including paid, earned, and owned media, to meet and exceed engagement expectations.

You will work closely with our cross-functional teams, including Client Success, Product, and Marketing, to identify opportunities for growth and continuous improvement.

You will develop testing strategies to optimize multi-channel marketing tactics for member acquisition and ensure conversion rate optimization.

You will create and optimize an engagement playbook that can be shared among all clients.

You will build and maintain key healthcare consumer engagement KPIs specific to clients and proactively track and evaluate results against goals.

Responsibilities:

  • Create engagement strategies and plans to drive healthcare consumer adoption and utilization.
  • Develop, curate, and manage relationships with client marketing teams to enhance collaboration, gain buy-in, and ensure successful campaign launches.
  • Leverage full capabilities of our integrated marketing automation platform to drive in-product messaging that deepens member engagement with programs.
  • Manage multi-channel campaigns, including paid, earned, and owned, to meet and exceed engagement expectations.
  • Collaborate with teammates cross-functionally, including Client Success, Product, and Marketing, to identify opportunities for growth/continuous improvement.
  • Develop testing strategies to optimize multi-channel marketing tactics for member acquisition (e.g., online advertising, direct mail, out of home, affiliate) and ensure conversion rate optimization.
  • Create and optimize an engagement playbook that can be socialized among all clients.
  • Build and maintain key healthcare consumer engagement KPIs specific to clients, and proactively track and evaluate results against goals.

Qualifications:

  • Bachelor's Degree in Marketing (or related field), Master's Degree preferred
  • 8+ years of B2C/B2B2C engagement marketing experience in roles of progressively increasing responsibility within high-growth health-tech organizations
  • Deep familiarity with how the US healthcare system operates and the existing engagement practices of payers, self-insured employers, ACOs/pay-viders
  • 4+ years of experience leading and managing a team
  • Hands-on experience with engagement marketing automation platforms, especially Braze
  • Entrepreneurial ownership mindset, with proven ability to influence and build advocacy for ideas among team members and senior leaders
  • A strong client-facing skill set and comfort working in client-facing settings
  • Passion for understanding healthcare consumer behavior and what moves people to act, along with dedication to ensure a high-quality experience for members
  • Experience designing multi-channel communications, digital, and email campaigns that result in high conversions
  • Ferocious attention to detail
  • Excellent communication and collaboration skills, both written and verbal

Why Work at Pager Health?


At Pager Health, you will work alongside passionate, talented, and mission-driven professionals - people who are building scalable platforms, solving critical enterprise-level challenges in health tech, and providing concierge services to help individuals access the medical care and wellbeing programs they need.

You will be encouraged to shape your job, stretch your skills, and drive the company's future.

You will be part of a remote-first, dynamic, and tight-knit team that embraces the challenges and opportunities that come with being part of a growth company.

Most importantly, you will be an industry innovator who is making a positive impact on people's lives.


For Colorado, Nevada, New York, and Washington DC-based employment: In accordance with the Pay Transparency laws, the pay range for this position is $180,000 to $220,000. The compensation package may include stock options, plus a range of medical, dental, vision, financial, generous PTO, stipends for professional development, and wellness benefits. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. The range listed only applies to Colorado, Nevada, New York, and Washington DC.


At Pager Health, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent.

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


Please be aware that all official communication from Pager Health regarding employment opportunities will originate from email addresses ending in pagerhealth.com. We will never request personal or financial information via email.

If you receive an email purporting to be from Pager Health that does not adhere to this format, please do not respond and report it to Pager Health.


Pager Health is committed to protecting the privacy and security of your personal information.


Other details


Pay Type Salary

Travel % 10

Telecommute % 100


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