Marketing Manager Associate

4 weeks ago

Boulder, Colorado, United States Laird Superfood Full time
Marketing Manager Associate

Laird Superfood is a dynamic and innovative brand with a purpose-driven mission. We believe better food leads to a better world. As our Marketing Manager Associate, you will play a key role in supporting our Marketing and ECommerce teams through various valuable tasks, including leading brand campaigns, developing the Picky marketing calendar, and expanding our influencer program.

  • Lead revenue growth and brand development of the Picky Bars brand
  • Oversee day-to-day campaigns and ensure brand consistency
  • Facilitate scaling brand and company awareness through various social media channels
  • Manage the Picky Bars website and email content
  • Support expansion of the brand into retail distribution
  • Content creation for social media
  • Work with brand to create and implement social media strategies monthly
  • Ensure brand consistency in copy through tone, voice, and terminology
  • Work with the CX team on aspects of social media interaction between customers and the company, and ensure a positive customer service experience
  • Create actionable plans to both grow and maintain followers through popular social media platforms
  • Ensure progress on all platforms by using analytical tools
  • Create and oversee the monthly editorial calendar, including monthly sales objectives and initiatives
  • Expert-level reporting and analytics skills, with the ability to make the numbers tell a story and interpret metrics for executive-level stakeholders

Requirements:

  • Previous experience building a brand on social media (food experience a plus)
  • Bachelor's degree in business, marketing, journalism, public relations, or related field (nice to have)
  • Proficient using multi-social posting programs such as Hootsuite and HubSpot
  • Strong design and computer skills (Google Analytics, Creator Studios, social media platforms, Google Docs)
  • Excellent communication skills, including verbal and written
  • General knowledge of Search Engine Optimization and internet ranking for web content
  • Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
  • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
  • Flexible self-starter with strong interpersonal skills, detailed-oriented, and emotional intelligence
  • Effective time management and organizational skills, proven ability to prioritize while simultaneously managing numerous projects/processes often under tight deadlines

Laird Superfood is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

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