Senior Paid Media Strategist

7 days ago

Brooklyn, New York, United States mllnnl Full time
{"Job Title": "Senior Paid Media Buyer", "Company Description": "At mllnnl, we're a collective of performance marketers and creatives dedicated to building brands we believe in and supporting causes we're passionate about. We left the slow-moving, bureaucratic big-agency world to create an agile, results-driven, quality-of-life focused agency experience, with incredible people, exciting projects, and great culture.", "Job Description": "We're seeking an experienced Senior Paid Media Buyer to join our dynamic, fast-paced boutique creative social and digital agency, supporting work for a leading health and technology client. As a key member of our team, you'll be responsible for developing data-driven paid media strategies to meet business objectives while managing programmatic campaigns across CTV, display, and audio and paid social campaigns on platforms such as Meta, TikTok, LinkedIn, and X.", "Key Responsibilities": "
  • Lead programmatic media planning with a focus on audience targeting, segmentation, flighting, and budgeting, ensuring alignment with client KPIs.
  • Manage execution and build out of campaign plans on platform.
  • Analyze performance data, delivering clear insights and actionable recommendations to optimize programmatic and social campaigns.
  • Own budget tracking and allocation across all platforms, ensuring efficient spend and pacing.
  • Collaborate with internal teams on campaign strategies, reporting, and goal alignment.
  • Provide strategic creative guidance for ad development to maximize campaign performance.
  • Build and nurture relationships with ad networks, technology vendors, and partners.
  • Stay current with programmatic best practices, platform updates, and emerging media innovations.
  • Maintain a deep understanding of the digital ecosystem, including programmatic channels like display, native, and CTV, and how they integrate with search and social media.
", "Qualifications": "
  • 3-5+ years of experience managing programmatic campaigns, including hands-on use of DSPs, with experience managing paid social campaigns on platforms such as Google, Facebook, TikTok, X, etc.
  • Client-facing experience, with proven ability in storytelling, reporting, strategic planning, and campaign performance management.
  • Proficient in analyzing programmatic performance data and optimizing campaigns based on insights.
  • Excellent time management and multitasking skills in a fast-paced environment with tight deadlines.
  • Strong attention to detail with demonstrated analytical skills.
  • Exceptional verbal and written communication skills.
  • Enthusiastic, data-driven, creative, and committed to staying on top of digital media trends.
", "Salary Range": "Depending upon experience, salary range is between $80,000 - $100,000.", "Additional Information": "All your information will be kept confidential according to EEO guidelines."}

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