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Senior Strategist, Analytics

4 weeks ago

Brooklyn, New York, United States Acknowledge Digital LLC Full time
About the Role

We are seeking a highly skilled Senior Strategist to join our Analytics & Intelligence team. As a key member of our team, you will be responsible for developing measurement strategies for clients, gathering and analyzing data to provide meaningful insights to internal and external teams across various industries.

This role blends strategic and technical knowledge, focusing on data interpretation, dashboard creation, and client consultation. You will work closely with our technical teams to resolve issues related to web analytics tracking and collaborate with internal and external teams to ensure that key stakeholders are informed of best practices for metrics.

The ideal candidate will have experience with measurement platforms such as Google Analytics and a broad understanding of digital marketing channels and their impact on performance metrics. You will thrive in this role when you can grow existing skills while learning new skills, collaborate with teams across disciplines, and help establish a data-driven culture of measurement.

Responsibilities
  • Collaborate with multiple business teams to assess their objectives and develop tracking and tagging strategies that enable individuals and teams to measure their success effectively.
  • Develop, review and interpret measurement plans to ensure that all key business metrics are being tracked and reported accurately.
  • Consult with clients and their agencies on projects involving web analytics platform selection and implementation.
  • Offer expert consulting services to clients and internal teams, to help them understand the capabilities of web analytics platforms and technical challenges.
  • Collaborate with internal and external teams to ensure that key stakeholders are informed of best practices for metrics, exposing them to client management and decision makers.
  • Conduct training sessions and knowledge-sharing workshops on web analytics for clients.
  • Assist in diagnosing issues with data tracking and reporting, acting as a liaison between the technical team and client to ensure data quality.
  • Collaborate with technical teams to resolve issues related to web analytics tracking.
  • Build custom dashboards for clients and internal teams across various industries to report on relevant KPI's utilizing data visualization tools, such as Looker.
  • Gather, sort and organize client's raw data from platforms such as Google Analytics or client CRM platforms to provide internal teams with the relevant data needed to execute deliverables.
  • Participate in internal and external trainings to improve client growth using analytics platforms, dashboards, and interpreting reports.
  • Stay current on web analytics and digital intelligence trends and tools to provide informed recommendations to clients and internal teams.
Competencies
  • Bachelor's degree or equivalent.
  • 4+ years of experience with digital analytics, data interpretation, and reporting working with web analytics tools.
  • Deep understanding of Google Analytics 4 (GA4) and other web analytics platforms, with the ability to configure and interpret reports.
  • Knowledge of tracking methodologies, data layers, and tag management systems (e.g., Google Tag Manager) without needing to perform implementation.
  • Ability to troubleshoot data discrepancies, identify the root cause, and collaborate with technical teams to resolve issues.
  • Work well across functional teams, bridging the gap between technical experts and business managers.
  • Proven critical thinking, analytical problem-solving skills, and attention to detail.
  • Self-starter: Someone who thrives in a deadline-oriented environment and is highly organized.
  • Comfortable trying new things, quick to learn new skills and tools, and able to proactively identify new opportunities.
  • Strong communicator; offers both strong, clear writing as well as impressive presentation skills. Understands the audience and tailors message accordingly to help bridge the gap between technology and business management.
  • Ready to be part of a tight-knit, growing team; ambitious, can work independently as well as collaboratively and possess interpersonal skills.
Bonus Skills
  • Passionate about strategy, data analysis and digital media. Familiarity with paid media platforms, such as Meta Business Manager and Google Ads, to analyze data and formulate recommendations.
  • Passionate about web technologies (data layers, HTTP protocol, DevTools, etc.) and big data.
  • You love to figure out ways to automate work processes and have some familiarity with SQL.
  • Experience with front-end development, including customizing templates, for popular content management platforms such as WordPress, Shopify, Magento, Drupal, and more.
  • Experience with tag auditing tools such as Fiddler, Charles, dataLayer Inspector+, and Analytics Debugger
  • Experience with HTML, JavaScript, and web protocols.
What We Provide
  • 100% Health, Dental, and Vision Coverage: We pay the monthly premium for all employees and cover 70% for spouses, partner, and dependents
  • 3% Non-Elective 401k Match: We contribute to your retirement even if you choose not to
  • Unlimited Vacation. On average, AKDM employees take 20+ days of vacation and we encourage each other to take time off as needed
  • Unlimited Sick Days: We want our team to stay healthy and stay home when they need to
  • Holidays: We observe all major holidays and encourage our employees to celebrate their cultural and ethnic traditions without having to take PTO
  • Paid Parental Leave: We provide 12 weeks paid leave for primary and secondary caregivers plus flexibility in case more time is needed
  • Mentorship Program: Mentees receive one-on-one support from the leadership team to receive practical advice and guidance in developing future career goals
  • Flexible work from home policy
What We Value
  • At AKDM we believe diversity is essential to crafting digital strategies. We're proud to be an equal opportunity employer committed to diversity and inclusion.
  • We do not discriminate on the basis of race, gender, ethnicity, citizenship, national origin of employees, religion, sexual orientation, age, marital status, disability, veteran status or any other legally protected status.