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Senior Paid Media Buyer
4 weeks ago
At mllnnl, we're on a mission to build brands we believe in and support causes we're passionate about. We're a dynamic, collaborative team with an entrepreneurial spirit and high vibe, and we're looking for like-minded individuals to join our growing team.
Job DescriptionWe're seeking an experienced Senior Paid Media Buyer to join our team, supporting work for a leading health and technology client. As a key member of our team, you'll be responsible for developing data-driven paid media strategies to meet business objectives.
Key Responsibilities- Lead programmatic media planning with a focus on audience targeting, segmentation, flighting, and budgeting, ensuring alignment with client KPIs.
- Manage execution and build out of campaign plans on platform.
- Analyze performance data, delivering clear insights and actionable recommendations to optimize programmatic and social campaigns.
- Own budget tracking and allocation across all platforms, ensuring efficient spend and pacing.
- Collaborate with internal teams on campaign strategies, reporting, and goal alignment.
- Provide strategic creative guidance for ad development to maximize campaign performance.
- Build and nurture relationships with ad networks, technology vendors, and partners.
- Stay current with programmatic best practices, platform updates, and emerging media innovations.
- 3-5+ years of experience managing programmatic campaigns, including hands-on use of DSPs, with experience managing paid social campaigns on platforms such as Google, Facebook, TikTok, X, etc.
- Client-facing experience, with proven ability in storytelling, reporting, strategic planning, and campaign performance management.
- Proficient in analyzing programmatic performance data and optimizing campaigns based on insights.
- Excellent time management and multitasking skills in a fast-paced environment with tight deadlines.
- Strong attention to detail with demonstrated analytical skills.
- Exceptional verbal and written communication skills.
- Enthusiastic, data-driven, creative, and committed to staying on top of digital media trends.
- Depending upon experience, salary range is between $80,000 - $100,000.