Experimental Paid Media Analyst
5 days ago
We are seeking a highly skilled Experimental Paid Media Analyst to spearhead creative performance analysis and testing across paid social media platforms. In this role, you will be responsible for analyzing data and formulating creative testing strategies to improve campaign outcomes.
Key Responsibilities:- Design and implement creative tests, including A/B testing and multivariate testing, to optimize performance for paid social campaigns.
- Review creative performance metrics (e.g., CTR, CPA, engagement rates) and use these insights to make recommendations for creative improvements and new test proposals.
- Regularly report on the effectiveness of creative assets and campaign tests, identifying patterns and areas for optimization.
- Lead the ideation and proposal of new creative concepts based on data analysis, working closely with design and media teams.
- Stay ahead of industry trends, particularly on Meta, LinkedIn, and TikTok, to introduce innovative creative formats and experiences.
- Collaborate with media buyers and creative teams to align creative strategies with overall media and business goals, ensuring continuous performance improvements.
- Own the full lifecycle of creative performance analysis, from initial data collection and hypothesis formulation to testing and optimization.
- 3-5+ years in a role focused on paid social media, creative strategy, and performance analysis, preferably with Meta and LinkedIn.
- Proficiency in paid social media platforms (Meta Ads Manager, LinkedIn Campaign Manager) with a deep understanding of how creative impacts performance.
- Strong data analysis skills, with experience interpreting metrics and translating them into actionable insights.
- Expertise in A/B testing, multivariate testing, and performance tracking for digital campaigns.
- Proven ability to propose creative optimizations based on performance insights.
- Analytical mindset with creative problem-solving capabilities.
- Strong communication and presentation skills to articulate data insights and creative recommendations.
- Ability to work independently and manage multiple testing and optimization initiatives simultaneously.
- Experience with Google Analytics and other performance tracking tools.
- Background in performance marketing, with experience in both B2B and B2C environments.
Salary Range: Depending upon experience, salary range is between $80,000 - $100,000.
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