Digital Marketing Strategist
8 hours ago
A family-owned digital marketing company, AB Hires and Consulting, is seeking a seasoned Senior Digital Marketing Manager to spearhead our digital strategy across platforms, optimize paid search campaigns, and enhance ROI for clients.
This role demands a strategic vision, strong analytical skills, and deep expertise in PPC management.
- Lead, train, and manage a team of PPC associates.
- Manage and optimize PPC campaigns (Google/Bing, and Social Media).
- Oversee tag management and feed optimization for client accounts.
- Provide data-driven insights and regular performance reports.
- Collaborate with cross-functional teams on creative and strategy.
- Stay updated on industry trends and evolving marketing tools.
- Utilize GA4 to monitor, analyze, and report on campaign performance and website traffic.
- Implement and manage conversion tracking and offline conversion tracking to accurately measure and assess campaign impact.
Qualifications:
- 3-5 years of experience in digital marketing, with a focus on paid media.
- Expertise in Google Ads.
- Strong analytical mindset, comfortable with data analysis tools.
- Proven success in managing large-scale budgets.
- Excellent communication skills, both written and verbal.
- Leadership experience is a plus.
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