Digital Marketing Strategist

8 hours ago


Brooklyn, New York, United States AB Hires and Consulting Full time

A family-owned digital marketing company, AB Hires and Consulting, is seeking a seasoned Senior Digital Marketing Manager to spearhead our digital strategy across platforms, optimize paid search campaigns, and enhance ROI for clients.

This role demands a strategic vision, strong analytical skills, and deep expertise in PPC management.

  • Lead, train, and manage a team of PPC associates.
  • Manage and optimize PPC campaigns (Google/Bing, and Social Media).
  • Oversee tag management and feed optimization for client accounts.
  • Provide data-driven insights and regular performance reports.
  • Collaborate with cross-functional teams on creative and strategy.
  • Stay updated on industry trends and evolving marketing tools.
  • Utilize GA4 to monitor, analyze, and report on campaign performance and website traffic.
  • Implement and manage conversion tracking and offline conversion tracking to accurately measure and assess campaign impact.

Qualifications:

  • 3-5 years of experience in digital marketing, with a focus on paid media.
  • Expertise in Google Ads.
  • Strong analytical mindset, comfortable with data analysis tools.
  • Proven success in managing large-scale budgets.
  • Excellent communication skills, both written and verbal.
  • Leadership experience is a plus.


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