Strategic Brand Marketing Director
4 weeks ago
P.F. Chang's is seeking a seasoned marketing leader to drive brand growth and customer engagement. As Vice President of Brand Marketing, you will be responsible for developing and executing strategic marketing initiatives that align with company goals. Reporting to the Sr. Vice President of Brand and Experience, you will play a critical role in shaping P.F. Chang's brand presence across all channels.
Key Responsibilities- Develop and implement brand strategies that drive short- and long-term growth.
- Lead integrated marketing campaigns to boost brand awareness, customer acquisition, and retention.
- Define and refine brand positioning for consistent messaging across all channels.
- Create messaging that differentiates P.F. Chang's and resonates with target audiences.
- Design and oversee social media strategy to enhance brand presence and drive traffic.
- Manage major platforms, ensuring timely and relevant content aligned with brand objectives.
- Foster community engagement and respond to customer feedback.
- Plan and optimize multi-channel marketing campaigns across digital, social media, PR, and traditional outlets.
- Collaborate with internal teams and external agencies to create impactful assets.
- Lead initiatives to improve customer experience and align it with brand promises.
- Monitor feedback and trends to continuously enhance brand perception.
- Cultivate strategic partnerships to expand brand reach.
- Collaborate with cross-functional teams to align marketing with business goals.
- Manage the annual marketing budget and ensure efficient resource allocation.
- Analyze performance data to optimize strategies and maximize ROI.
P.F. Chang's offers a competitive compensation package, including a base salary of $230,000 and an annual bonus. The position is remote with some occasional travel (approximately 25%).
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