Promotional Marketing Coordinator
2 weeks ago
The Promotional Marketing Coordinator plays a vital role in the development and implementation of marketing initiatives aimed at enhancing the visibility and appeal of our resort. This position is ideal for individuals with a strong background in marketing analytics and a passion for the outdoor hospitality industry.
About Us:
Winter Park Resort is a premier destination, offering a unique blend of outdoor adventures and exceptional guest experiences. We are committed to fostering a vibrant work environment that supports personal and professional growth.
Key Responsibilities:
1. Collaborate with the Marketing Manager and Director to craft innovative marketing strategies that resonate with our target audience.
2. Oversee the timeline and execution of marketing campaigns, ensuring all materials align with brand standards and are delivered punctually.
3. Maintain the promotional calendar, preparing concise briefs for upcoming products and initiatives.
4. Assist in the management of social media advertising campaigns across various platforms, including Meta and TikTok.
5. Conduct thorough analyses of marketing campaign performance, providing actionable insights to enhance future efforts.
6. Monitor competitor activities and market trends to refine our marketing strategies.
7. Organize and facilitate meetings with key stakeholders, ensuring clear communication and follow-up on action items.
8. Prepare financial documents related to marketing expenditures and assist in budget management.
Qualifications:
- Bachelor’s degree in Marketing or a related field, or equivalent professional experience.
- A minimum of 3 years of experience in marketing, with a focus on analytics and media management.
- Familiarity with data analysis tools such as Adobe Analytics and Google Analytics is essential.
- Strong proficiency in Microsoft Office Suite, particularly PowerPoint, Word, and Excel.
- Excellent project management skills, with the ability to prioritize tasks in a fast-paced environment.
Working Conditions:
This role may require occasional evening and weekend hours. Candidates should be able to lift and carry up to 20 pounds and have the ability to work at a computer for extended periods.
Compensation:
The hourly pay range for this position is competitive and commensurate with experience. Additional benefits include a comprehensive package designed to support employee well-being and professional development.
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