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Marketing Communications Strategist

2 months ago

Fort Collins, Colorado, United States Woodward Full time

Job Summary:

As a Marketing Communications Specialist at Woodward, you will play a crucial role in developing and executing the annual marketing plan. This plan will identify all promotional activities and budget designed to support objectives outlined by the corporate strategic plan.

Key Responsibilities:

  • Collaborate with the marketing team to develop and execute the annual marketing plan.
  • Develop key performance indicators to measure the success of marketing initiatives.
  • Work closely with the corporate strategic planning team to ensure alignment with business objectives.
  • Develop and implement strategies to improve brand awareness and reputation.
  • Monitor and analyze market trends to inform marketing decisions.

Requirements:

  • Strong understanding of marketing principles and practices.
  • Excellent communication and project management skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strong analytical and problem-solving skills.
  • Proficiency in marketing software and tools.