Senior Social Media Buyer

2 weeks ago

New York, New York, United States KWG Full time

Position Overview: We are in search of a skilled Paid Social Media Buyer to enhance our dynamic team and take a key role in developing and implementing effective social media campaigns. This hands-on expert will concentrate on all facets of successful campaign management and execution. The Senior Buyer will oversee the performance and progress of their designated brand(s), requiring proficiency across various client KPIs and advertising platforms, including Meta, TikTok, Pinterest, Snapchat, and LinkedIn.

Key Responsibilities:

Strategic Campaign Planning

  • Work collaboratively with internal teams (Communications Strategy, Account Management) to provide insights on campaign setup aligned with campaign goals and platform capabilities.
  • Contribute to thought leadership on tools, trends, and emerging opportunities within the social media domain.

Campaign Management and Execution

  • Lead the execution and optimization of social media campaigns across diverse platforms.
  • Supervise junior team members (strategists, associates) in their daily campaign management tasks.
  • Ensure precision in the pre-launch campaign setup.
  • Actively drive optimization strategies and communicate challenges and opportunities to internal teams and clients.

Data Analysis and Reporting

  • Oversee the compilation of data for dashboards and reports, ensuring data accuracy.
  • Utilize critical thinking to analyze extensive datasets: organize data, identify key insights/trends, and assess future campaign implications.
  • Use performance data and insights to formulate campaign recommendations and effectively communicate these to internal teams and clients.

Leadership and Mentorship

  • Guide and mentor junior team members: provide training and coaching to enhance their skills, advise on task prioritization, and set clear expectations for project completion.
  • Delegate tasks among junior team members based on their workload and individual skill sets.
  • Collaborate with leadership to develop growth plans and career objectives while fostering open communication.

Industry Insight

  • Build and nurture vendor relationships.
  • Demonstrate a commitment to continuous learning by seeking opportunities to expand knowledge of platforms, vendors, and measurement tools, including participation in industry events.

Qualifications:

  • Social Media Expertise: Minimum of 3 years of hands-on experience in media buying and digital media strategy, with a deep understanding of Meta, TikTok, Snapchat, Pinterest, and LinkedIn. Familiarity with Google Analytics is a plus.
  • Professionalism: Bachelor's degree or equivalent professional experience.
  • Attention to Detail: A meticulous approach to ensure accuracy in campaign setup, execution, and reporting.
  • Proactive Problem Solver: Ability to foresee, identify, and articulate problems, demonstrating proactive problem-solving skills by exploring innovative solutions.
  • Team-Oriented Attitude: Maintain a positive and enthusiastic demeanor, fostering a collaborative and supportive work environment.
  • Data Analysis Skills: Proficient in data analysis and storytelling, with the ability to communicate insights clearly and interpret performance metrics for strategic decision-making. Strong knowledge of Microsoft Excel and experience with large datasets is essential.
  • Effective Communicator: Excellent written and verbal communication skills, with the ability to present confidently to senior stakeholders.
  • Collaborative Spirit: Strong ability to work with internal and external partners and manage diverse business relationships effectively.

About KWG:

KWG is a communications agency that prioritizes our clients' business outcomes. Our success is defined by the results we achieve for our clients. We delve into their challenges, seeking insights that others may overlook. Our approach is centered on creating impactful moments, optimizing brand budgets, and engaging consumers authentically. We value data and leverage actionable insights to drive brands forward, fostering deeper connections.

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