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Senior Manager of Integrated Campaigns

2 months ago

Raleigh, North Carolina, United States Extreme Networks, Inc. Full time

Location: Remote

Company: Extreme Networks, Inc.

Overview: As a leader in the field of networking solutions, Extreme Networks is recognized for its commitment to excellence and innovation. We are dedicated to creating an inclusive environment where all employees can thrive and contribute to our mission of delivering exceptional networking experiences.

Role Summary: The Senior Manager of Integrated Campaigns is a pivotal position within our Growth Marketing division. This role is responsible for guiding a team that orchestrates, develops, and enhances our global marketing campaigns. The individual will collaborate across various marketing functions to bring campaigns to fruition, ensuring effective execution, optimization, and performance analysis.

Key Responsibilities:

  • Lead a team of Integrated Campaign Architects to coordinate and refine Extreme's global marketing initiatives.
  • Gather campaign requirements and success metrics, identifying the business drivers that necessitate campaign development.
  • Collaborate with messaging teams to craft a compelling campaign theme and establish a distinct campaign identity, ensuring alignment with corporate messaging.
  • Develop a comprehensive campaign framework that outlines the customer journey from initial awareness to marketing qualified lead (MQL).
  • Identify content needs and gaps that align with the campaign theme, commissioning new assets as necessary.
  • Assemble a cross-functional team to deliver campaign assets, maintaining regular communication and tracking progress.
  • Communicate campaign launch timelines and updates to management and stakeholders.
  • Compile campaign elements for seamless execution by partners, creating an initiative playbook for channel and field marketing teams.
  • Adapt campaign elements into local languages based on strategic priorities.
  • Monitor campaign performance and return on investment (ROI), providing insights and results to management.

Qualifications:

  • 8+ years of experience in campaign marketing or related fields within B2B technology.
  • Proven experience managing a global team.
  • Demonstrated ability to lead cross-functional project teams towards shared objectives.
  • Experience in team management and fostering career development for direct reports.
  • Strong project management skills with a focus on data-driven decision-making.
  • Bachelor's degree or equivalent professional experience in marketing or business; MBA preferred.

About Extreme Networks: At Extreme Networks, we leverage cutting-edge technology, including machine learning and automation, to create seamless networking experiences. Our commitment to diversity and inclusion is fundamental to our values, ensuring that every employee can contribute to our success.

We are proud to be recognized as one of the best places to work in IT, and we strive to maintain an environment free from discrimination and harassment, fostering a culture of respect and collaboration.