Email Campaign Optimization Specialist

5 days ago


Raleigh, North Carolina, United States TEKsystems Full time
Job Overview

This role involves partnering with the Data team to analyze the success and efficiency of marketing and email campaigns related to the WebEx suite of products.

The Campaign Analyst will use data insights to inform decisions on campaign optimization, focusing on audience segmentation, campaign audience profiling, and digital experience optimization.

This is an exciting opportunity to join a dynamic team that delivers innovative, adaptive experiences for customers to drive adoption and learning.

The ideal candidate will have experience with campaign metric performance, consumer email marketing, and digital project management.

Key Responsibilities:

  • Partner with the Data team to analyze campaign data and inform optimization decisions
  • Develop and implement audience segmentation strategies to improve campaign effectiveness
  • Optimize digital experiences through campaign performance analysis and audience profiling
  • Collaborate with cross-functional teams to drive business outcomes

Requirements:

  • Experience with campaign metric performance and consumer email marketing
  • Strong analytical and problem-solving skills
  • Ability to work collaboratively with cross-functional teams
  • Experience with digital project management and audience profiling


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