Senior Digital Marketing Strategist

4 weeks ago


Raleigh, North Carolina, United States ROI Revolution Full time
About the Role

We are seeking a highly skilled Senior Digital Marketing Analyst to join our team at ROI Revolution. As a key member of our Paid Media team, you will be responsible for driving value for our clients through the development, management, and optimization of effective digital marketing campaigns.

Key Responsibilities
  • Partner with Paid Media Strategists to understand client business goals and develop holistic digital marketing strategies.
  • Create and manage campaigns across Google Ads and Microsoft Advertising, including targeting, budgeting, bid strategies, and ad copy and creative assets.
  • Analyze and assess campaign performance regularly to identify trends and opportunities for optimization.
  • Translate analytical insights into actionable recommendations and plans for revising campaign strategies and performing regular account optimizations.
  • Continuously perform optimizations across ad targeting, copy and creative assets, bidding, budgeting, and channel mix to improve performance over time.
  • Design and implement tests in client accounts to gain insights that inform channel strategy.
  • Communicate regularly with clients on performance trends, updates, and progress on tests and optimizations.
Requirements
  • At least 3 years of experience in a role directly managing paid media campaigns.
  • Bachelor's degree in Business, Marketing, Economics, Supply Chain, Mathematics, Analytics, Communications, or a related field.
Essential Qualifications
  • Comfort working in a fast-paced, ever-changing environment.
  • Strong time management and organizational skills.
  • Effective communication skills internally and externally.
  • Strong analytical skills with data.
  • Passion for client service.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Desire to test and learn new tools, technologies, and approaches.
  • Embodies ROI's core values and is willing to actively contribute to a collaborative team environment.
About ROI Revolution

We believe businesses deserve an agency team that is just as passionate about achieving their goals as they are. Since 2002, we've been helping consumer brands accelerate growth and increase profitability through our highly strategic, results-driven digital marketing services and technology. Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.

Our actions and how we show up for each other and our clients are guided by our core values: Be the Good, Embody a Growth Mindset, Put Others First, and Relentlessly Pursue Excellence.

Our Benefits
  • Work-life integration supported by a hybrid work environment and core office hours.
  • Thoughtfully designed workspace for collaboration, deep work, and downtime.
  • 20 days of PTO with incremental increases as your ROI career progresses.
  • 10 paid holidays.
  • Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental).
  • Paid disability and life insurance.
  • Monthly education bonus.
  • Training and mentorship programs designed for personal and professional growth.
  • Team lunches twice per quarter.
  • Quarterly team builders.
  • Fully stocked kitchen and catered weekly lunch.
  • Eco-friendly office with onsite gym and game room.

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