Strategic Marketing Leader for North America
1 month ago
Paula's Choice Skincare seeks an experienced marketing leader to drive our North American marketing efforts. As the Head of Marketing, North America, you will lead the development and execution of marketing strategies across the region.
Key Responsibilities- Develop and implement integrated marketing plans to increase brand awareness and drive sales in North America.
- Lead a cross-functional team to execute marketing campaigns, including retail marketing, omnichannel, and DTC initiatives.
- Collaborate with the global brand team to ensure consistency in messaging and branding across all touchpoints.
- Partner with the product marketing team to develop campaign copy and ensure alignment with brand values and tone of voice.
- Analyze market trends and consumer behavior to inform marketing strategies and optimize campaign performance.
- Develop and manage budgets to achieve marketing objectives, including financial planning and analysis.
- 10-12 years of marketing leadership experience within the beauty or high-growth consumer goods industry.
- 3-4+ years of brand and retail marketing experience in Sephora, with a proven track record of delivering operational excellence.
- Experience in campaign development, including brand events, social media, influencer marketing, and performance marketing.
- Strong understanding of ecommerce, including DTC and omnichannel strategies.
- Financial acumen, including budgeting and P&L management.
- Leadership qualities to motivate and drive peer teams and direct reports.
- Competitive salary range: $210,000-$230,000 USD annually.
- Discretionary bonus plan.
- Opportunity to work with a leading skincare brand.
- Collaborative and inclusive work environment.
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