Product Marketing Leader

6 days ago


Seattle, Washington, United States salesforce, inc. Full time
Job Overview
Salesforce, Inc. is seeking a Product Marketing Leader to shape the company's perception in the market. As a key member of the marketing leadership team, this role will play a pivotal part in driving thought leadership messaging and content across various market categories.

About the Role
The Director Product Marketing will be responsible for developing compelling narratives and strategic content to increase awareness of Heroku. This includes building relationships with cross-functional teams and global stakeholders to drive alignment and execution.

Key Responsibilities:
  1. Develop thought-provoking narratives on industry trends and topics to position Heroku as a leader in the market.
  2. Create a thematic editorial calendar with insightful content to increase awareness of Heroku.
  3. Support executive leaders in building their profiles through bold and authentic narratives for media placement, speaking opportunities, and thought leadership engagement.
  4. Develop strategic paid media campaigns to showcase key spokespeople and thought leaders.
  5. Analyze performance and ROI of thought leadership programs to optimize future initiatives.

Requirements
To succeed in this role, you will need:
  1. 10+ years of experience in product or solutions marketing, communications, journalism, or industry analysis.
  2. Knowledge of cloud native, open source, Kubernetes, and developer tool ecosystems.
  3. A strong ability to craft compelling narratives and develop strategic content.
  4. Experience in defining strategy and coaching teams through execution.
  5. Excellent communication skills to present to executive leaders, cross-functional partners, customers, and partners.
  6. Ability to build scalable programs and drive cross-functional alignment.
  7. Self-starter with a builder's mindset.

Benefits
This role offers a competitive salary ranging from $159,000 to $230,600 per year, depending on location and qualifications. Additionally, Salesforce provides a range of benefits, including equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com. Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

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