Influencer Marketing Business Development Representative

7 days ago

Vancouver, Washington, United States Later Full time
About This Role

We are seeking a highly motivated and results-driven Business Development Representative to join our team at Later. As a Business Development Representative, you will be responsible for generating new business opportunities by reaching out to potential customers and clients. You will work closely with our Go-To-Market team to qualify leads, nurture relationships with prospects, and contribute to pipeline generation.

Key Responsibilities
  • Identify Potential Customers: Identify potential customers and generate interest in Later's influencer marketing solutions through outreach and relationship-building.
  • Lead Generation: Create and manage a pipeline of leads and opportunities through outbound email campaigns, phone calls, and other sales outreach efforts.
  • Qualifying Leads: Assess the fit of potential clients and customers by conducting initial calls and scheduling discovery meetings with our Sales Directors.
  • Lead Nurturing: Build and maintain relationships with prospects through ongoing communication and follow-up.
  • Collaboration: Work closely with our GTM team to ensure a smooth handoff of qualified leads and provide feedback on lead quality, sales process, and messaging effectiveness.
  • Data Management: Keep accurate and up-to-date records of all prospect interactions in our CRM system.
Requirements
  • Experience: Experience as the first point of contact for prospective customers, nurturing and prospecting marketing qualified leads, and identifying sales qualified leads.
  • Communication Skills: Strong communication, writing, and organizational skills.
  • Empathy and Problem-Solving: Strong ability to empathize with and identify the needs of prospects, and an analytical, data-driven, and creative approach to problem-solving.
  • Technical Skills: Tech-savvy and enjoy learning about cutting-edge products.
  • Location: Located in or around Vancouver, WA.
What We Offer
  • Market-Based Compensation: We take a market-based and data-driven approach to compensation, leveraging data from trusted third-party compensation sources to help us understand the market value of a role.
  • Flexible PTO: We want you to take the time off when you want or need to recharge.
  • Learning & Development: We provide growth opportunities through training, coaching, mentorship programs, and workshops.
  • Parental Benefits: We offer parental leave top-ups, family forming support, and a life-transitions program to ensure you and your family are well supported when returning to work.
  • Healthcare: Our comprehensive benefits package includes health, dental, vision, STD & LTD, 401k contribution plans (US-based employees), and an Employee and Family Assistance Program to support the well-being of you and your family.

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