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Market Insights Strategist

2 months ago


Vancouver, Washington, United States Hewlett-Packard Full time
Market Research & Intelligence Professional

Job Summary
  • This role is pivotal in steering comprehensive market research and competitive intelligence initiatives, providing insights and recommendations that shape strategic marketing approaches and decision-making processes. The position entails crafting actionable marketing strategies and customer insight methodologies through meticulous analysis. Additionally, it encompasses overseeing vendor negotiations, upholding ethical research practices, nurturing innovation, and offering functional leadership.
Key Responsibilities
  • Lead comprehensive market research and competitive intelligence initiatives in the realm of Artificial Intelligence, delivering insights and recommendations for strategic marketing planning.
  • Direct the formulation of actionable marketing strategies and insights to bolster strategic initiatives.
  • Develop effective intelligence and customer insight methodologies based on in-depth analysis of customer behavior, competitor activities, and market dynamics.
  • Oversee vendor negotiations and collaborate with various business units on research initiatives.
  • Identify critical industry challenges, analyze trends, and convert challenges into strategic opportunities.
  • Engage with both internal and external stakeholders to address business challenges through targeted research projects.
  • Ensure compliance with ethical standards and legal regulations, particularly concerning data privacy.
  • Propose innovative solutions, lead cross-functional teams, and make strategic decisions.
  • Act as a functional manager, devising strategies and establishing policies within the area of expertise.
  • Mentor junior team members to achieve operational and strategic objectives.
Education & Experience Requirements
  • Bachelor's or Master's Degree in Marketing, Communications, Business Administration, or a related discipline, or equivalent professional experience.
  • Typically requires over 10 years of experience in marketing, project management, or related sectors.
Preferred Certifications
NA
Knowledge & Skills
  • Proficient in machine learning, statistical modeling, and data mining techniques.
  • Deep understanding of Generative AI technologies such as LLMs, LVMs, and LMMs.
  • Expertise in analytics, business intelligence, and strategy development.
  • Skilled in competitive intelligence, customer insights, and thought leadership.
  • Strong cross-organizational skills, including effective communication, results orientation, and adaptability.
  • Familiar with digital fluency and customer-centric methodologies.
Impact & Scope
  • Influences large functions and leads cross-division teams or projects.
Complexity
  • Provides innovative solutions to complex challenges within established frameworks.
Disclaimer
  • This role description outlines the general responsibilities and expected level of work. It is not an exhaustive list, and additional duties may be assigned as necessary.
Company Name offers a competitive benefits package, including:
  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Life insurance
Company Name compensation considers labor costs across different U.S. regions, with a base pay for this role around $209,100 per year, along with potential bonuses and equity. Salary is influenced by location, skills, and experience.

Equal Opportunity Employer (EEO)

Company Name provides equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, veteran status, marital status, genetic information, or any other characteristic protected by applicable laws.