Marketing Manager

4 weeks ago


St Louis, Missouri, United States Concordia Publishing House Full time
Job Summary

Concordia Publishing House is seeking a Marketing Manager to lead the development and marketing of our products. The ideal candidate will have a strong background in marketing and product management, with a passion for publishing and a commitment to our mission.

This role is responsible for managing products from ideation to sunset, optimizing cost, value, and cycle time in support of CPH's mission and business plan goals. The Marketing Manager will develop and execute the annual business plan, prepare financially viable product proposals, and research the competitive environment to position products in the marketplace.

The ideal candidate will possess strong business writing and analytical skills, with the ability to provide leadership and work with members of a team. A bachelor's degree in marketing, business, or a related field, and five years of related marketing/business experience are required.

CPH offers a generous benefits package, including health, dental, and vision insurance, life insurance, and a 403(b) retirement savings option. The company also offers a hybrid work environment and a chance to work in a family-friendly environment.

  • Key Responsibilities:
  • Develop and execute the annual business plan to achieve results daily, including sales, costs, inventory, budgets, and impact.
  • Support the publishing plan by preparing financially viable product proposals for approval.
  • Research the competitive environment to position products in the marketplace, identifying opportunities.
  • Actively engage in an ongoing study of relevant market segments regarding characteristics, buyer profiles, market trends, etc.
  • Work to optimize content, covers, and titles to maximize product impact.
  • Oversee and assist with maintaining and updating product metadata.
  • Work to ideate and implement promotional campaigns, including seasonal sales, warehouse sales, and other targeted offers.
  • Develop and maintain an effective working relationship with members of the creative team(s) to ensure the successful development and marketing of products in assigned product groups.
  • Collaborate with other marketing managers, copywriters, and designers to develop marketing programs designed to maximize both the launch of new titles as well as products later in their life cycle.


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