Strategic Planning Lead, Senior Marketing Advisor

1 week ago


St Louis, Missouri, United States The Cigna Group Full time
Job Summary

We are seeking a highly skilled Strategic Planning Lead, Senior Advisor to join our team at The Cigna Group. This role will be responsible for leading the development and implementation of our enterprise marketing strategy, driving business growth and transformation.

Key Responsibilities
  • Enterprise Marketing Transformation Strategy: Partner with Marketing SLT to identify, activate, and evolve the Big Bets and investments that will transform the marketing function to inspire and fuel growth.
  • Annual Planning: Drive a planning and execution process that is anchored on a shared business + marketing destination where teams collaboratively define the marketing strategies, objectives, programs, investments and success measures that will accelerate our enterprise and LOB priorities.
  • Marketing Prioritization: Establish and activate quarterly sessions that drive prioritization and decision making across the marketing function based on business performance, status of our Marketing plans, and emerging market headwinds / tailwinds.
Requirements
  • Candidate should possess a BA and have at least 7 years of relevant work experience (MBA preferred)
  • A natural systems-thinker with strong analytical and problem-solving skills; someone who can anticipate future needs from current information
  • In-depth knowledge of Marketing trends and best practices across the healthcare category and broader business landscape
  • Ability to organize and manage multiple priorities and/or projects using appropriate methodologies and tools
  • Excellent oral, written communication, and presentation skills; Ability to present complex information in succinct, meaningful ways
  • Ability to foster collaboration, value others' perspectives and gain support throughout the organization
  • Adaptable, flexible and able to lead / manage through change
  • Proven track record of delivering impactful and sustainable results
  • Strong business acumen, with proven ability to leverage knowledge base and resources to quickly come up to speed in new areas
Additional Competencies
  • Goal-oriented and personally accountable; resourceful and self-directed
  • Interest in working with strategic information and ability to identify trends and derive business insights
  • Extremely detail oriented, with excellent organizational skills
  • Should work well under pressure and able to keep up in a fast-paced environment.
  • Ability to lead, influence and/or indirectly manage up or down as necessary
  • Experience leading talent development and/or training initiatives


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