Senior Product Marketing Professional
4 weeks ago
Job Title: Senior Product Marketing Professional
Job Summary: We are seeking a highly skilled Senior Product Marketing Professional to join our team at Humana. As a key member of our marketing organization, you will play a critical role in enhancing the well-being of our members and supporting our enterprise goals.
Key Responsibilities:
- Develop and lead data-driven strategies for member engagement across various traditional and digital channels.
- Lead test and learn strategies to increase member engagement.
- Use your analytical skills to identify and evaluate new opportunities based on campaign performance and market research.
- Foster strong relationships with business stakeholders and coordinate with both internal and external vendors and partners.
Requirements:
- Bachelor's Degree in Marketing, Communications, Business Administration, or a related field.
- 5+ years of experience in health insurance or a related industry with multi-channel marketing.
- Results-oriented with a proven track record of creating and executing campaign strategies that meet or exceed business goals.
- Experience with social media strategy planning and implementation.
- Exceptional organizational skills that support meeting deadlines.
- Strong communication skills, capable of engaging effectively at all organizational levels.
About Us: Humana is committed to putting health first - for our teammates, our customers, and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it.
Equal Opportunity Employer: It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or veteran status.
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