Senior Salesforce Marketing Cloud Specialist

4 weeks ago

Jefferson City, Missouri, United States Centene Full time

Job Summary:

We are seeking a highly skilled Salesforce Marketing Cloud Specialist to join our team at Centene. As a key member of our digital marketing team, you will be responsible for ensuring the Salesforce Marketing Cloud platform provides a user-centric experience for our marketing teams.

Key Responsibilities:

  • Translate business and marketing requirements into customized marketing solutions using the Salesforce Marketing Cloud.
  • Determine the best path for Salesforce platform implementation, configuration, data migration, and integration.
  • Use data analytics to understand which communication channel is most effective for different customer segments.
  • Design and build customer relationship email/mobile automation solutions to reach and acquire new members.
  • Define and measure KPIs to measure automation performance.
  • Empower teams to utilize the Marketing Cloud automation platform and collaborate with them to identify opportunities to improve platform utilization and adoption.
  • Fundamental understanding of complex technology environments with an understanding of how to optimize automation solutions for efficiency and simplicity.
  • Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users.
  • Conduct user training and actively promote user adoption of Marketing Cloud throughout the Marketing organization.
  • Stay up to date with latest Salesforce technology updates, changes, community, and roadmap(s), and partner with Digital Solutions and Product Team to develop and maintain Centene's SFMC roadmap.

Requirements:

  • Bachelor's degree or equivalent experience in Marketing, Computer Science, Information Technology, or related field.
  • Knowledge of programming languages in SFMC: AMP Script, HTML and CSS, SSJS and/or JavaScript, SQL (and Query Studio experience).
  • 5+ years of experience working hands-on in Marketing Cloud implementations, ideally involving integrations with Salesforce core and other platforms.
  • Strong background in agile SCRUM practices and associated tools preferred.
  • End-to-end understanding of SFMC Platform preferred.
  • Ability to build cloud pages (using smart capture) using both content blocks & HTML/CSS & JS.
  • Strong analytical and problem-solving capabilities.
  • Excellent written and verbal communication skills and experience.
  • Certified in Salesforce Marketing Cloud Developer and/or Marketing Cloud Consultant preferred.

What We Offer:

Centene offers a comprehensive benefits package including competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules.

Equal Opportunity Employer:

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

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