Marketing Manager

1 week ago


Denver, Colorado, United States Frontier Airlines Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at Frontier Airlines. As a key member of our marketing department, you will be responsible for driving acquisition and bookings through innovative digital marketing campaigns and strategic partnerships.

Key Responsibilities
  • Develop and execute paid digital media campaigns across channels like digital (search, social, programmatic) and traditional media (print, TV, radio) to achieve full-funnel marketing objectives.
  • Lead the management of campaign budgets and manage spending efficiently, ensuring positive return on investment.
  • Drive contract negotiation with digital and traditional media vendors to secure the most favorable terms and pricing for campaigns.
  • Manage and optimize paid media campaigns: Conduct A/B testing of ad creatives, bidding, and targeting strategies to maximize performance.
  • Collaborate with agencies to develop and implement creative digital marketing strategies aligned with brand goals.
  • Manage vendor relationships for project management tools, digital media platforms, and external agencies, ensuring smooth workflows and optimal results.
  • Manage day-to-day and task assignment of small team and work with internal and external stakeholders and ensure deadlines and objectives are met
  • Manage and ensure strategic planning in the asset request creation, scheduling, and process management
  • Manage the integration and implementation of BI and commercial data sources and work across teams with IT and stakeholders to ensure new technology and functions are optimized for consumers across touchpoints
  • Provide sales support to the distribution and sales team
  • Participate in performance analysis and strategic planning based on the marketing KPIs and goals
  • Participate in, and support, agency partnership relationships
Requirements
  • 5-7 years of marketing experience, with at least 3 years focused digital marketing
  • Ability to create and manage partnerships with organizations to form collaborative marketing campaigns.
  • Experience with upper funnel earned media and brand building marketing campaigns and tactics.
  • Expertise in search-engine marketing
  • Knowledge of the latest trends in digital marketing
  • Experience managing outside agencies and vendors, with an annual budget accountability in excess of $5MM.
  • Experience with paid and organic search, programmatic display, and paid social media channels and their platforms Meta Business Manager, Google Analytics, Google Ads, Google DV360 and Search 360. Certifications with the platforms is preferred.
  • Experience analyzing, tracking, and building reports for digital marketing campaigns.
What We Offer
  • Competitive salary range: $81,752 - $108,511
  • Opportunity to work with a leading ultra-low cost carrier
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities


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