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B2B Marketing Campaign Manager

2 months ago

Denver, Colorado, United States Vertafore Full time
Position Overview

We are seeking a B2B Marketing Campaign Manager to spearhead comprehensive marketing initiatives aimed at generating demand for new and existing products. This role will involve the development and execution of a robust demand generation strategy in collaboration with sales, product marketing, and various internal stakeholders.

Key Responsibilities:

  • Project Coordination: Oversee marketing projects from conception to execution, ensuring timely delivery and adherence to project specifications.
  • Campaign Development: Lead the setup of marketing campaigns in relevant platforms, ensuring alignment with brand guidelines and effective tracking.
  • Execution of Marketing Initiatives: Collaborate in the creation and implementation of integrated marketing campaigns across multiple channels, including email, social media, webinars, and events.
  • Performance Analysis: Monitor and analyze campaign performance metrics, generating reports to assess effectiveness and inform future strategies.
  • Collaboration Across Teams: Work closely with marketing, sales, product marketing, and other departments to ensure alignment on campaign goals, timelines, and deliverables.
  • Vendor Relations: Manage relationships with external vendors and partners involved in marketing activities, ensuring quality and timely deliverables.
  • Process Optimization: Identify and implement improvements to enhance the efficiency and effectiveness of marketing campaigns.

Required Skills and Qualifications:

  • Proven experience in B2B marketing roles, with a focus on campaign management.
  • Strong understanding of marketing channels and campaign development.
  • Ability to analyze data and make informed decisions to optimize marketing efforts.
  • Excellent communication skills, both written and verbal.
  • Demonstrated ability to work collaboratively in a team environment while also being capable of independent work.
  • Familiarity with marketing automation tools, particularly Marketo, is preferred.

Additional Information:

  • Willingness to travel occasionally as required.
  • Ability to work remotely with a reliable internet connection when necessary.
  • Physical requirements include the ability to perform tasks that may involve sitting or standing for extended periods and occasional lifting of light objects.