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Smartwool: Wholesale Marketing Manager

3 months ago

Denver, Colorado, United States VF CORPORATION Full time
Now that you've found the job description, what's next?

At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there. We create products made for people who enjoy nature and want to go far and feel good. We do this all while keeping our planet and the impact of our products in mind.

So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, icebreaker and Smartwool may be just the place for you.

To learn more about our values and our culture, visit or

Wholesale Marketing Manager, AMER

What will you do?

A day in the life of a Wholesale Marketing Manager at icebreaker and Smartwool looks a little like this.

You will be responsible for strategic account marketing efforts within the wholesale marketing channel for both Smartwool and icebreaker in North America, acting as a day-to-day liaison and serving as the voice of the brands, while building and managing relationships with account contacts.

In collaboration with the Sales and Product teams, the Wholesale Marketing Manager will drive strategy for specialty retailers and key accounts in the US, developing account-specific marketing plans for both Smartwool and icebreaker to increase the sell-in of seasonal offerings and sell-through of the account's assortment. You will also work closely with internal partners in Canada to ensure strategic alignment of all wholesale activations within North America. This role reports to the Sr. Manager of Marketing, AMER.

Let's break down that day-in-the-life a bit more.

Act as the main point of contact and owner for account/distributor marketing Build strong relationships with account contacts Ensure the Smartwool and icebreaker brand integrity is upheld in all customer-facing initiatives Plan and execute creation of seasonal tools for the wholesale/retail team audience, including in-story signage, fixtures, tech sheets, field guides, and product and brand education videos Own the strategy and execution of our field services program and many important vendor relationships What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 4-5 years of experience and professional achievements.

The foundation skills you will need in this position are:

Proven history of developing and executing complex marketing plans with National Accounts of various sizes. Preferably with apparel brands. Able to build relationships internally and externally with relevant wholesale account teams through building on common goals, leadership, and shared values. Familiar with retail business. Able to take full advantage of opportunities to listen to and interact with retail partners, learning their business and understanding their direction and needs. Ability to plan and track initiatives spanning multiple seasons simultaneously. Ability to independently manage, forecast, and track an annual budget while making necessary adjustments to hit relevant KPIs. Problem solving with the ability to navigate ambiguity and organizational structure to achieve goals. Comfortable presenting in front of an audience. Experience using project management systems (ex: Asana, Basecamp), Digital Asset Management (DAM) tools, and Microsoft programs such as Excel, PowerPoint, and Outlook. What do we offer you?

At icebreaker and Smartwool, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about our benefits package, follow this and click "Looking to Join VF".

To learn more about our Diversity and Inclusion efforts, go to or

Now WE have a question for YOU.

Are you in?

Hiring Range:

$95,040.00 USD - $118,800.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.