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Brand Marketing Manager

2 months ago

Middletown, Ohio, United States BlueScope Coated Products Full time
Job Title: Brand Marketing Manager

BlueScope Coated Products is seeking a skilled Brand Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing brand strategies, driving brand growth and expansion, and ensuring the achievement of short and long-term brand business objectives.

Key Responsibilities:
  • Develop innovative marketing programs to implement marketing plans for BCP and branded products, while developing tools and mechanisms to track performance and make necessary adjustments to achieve market acceptance.
  • Lead creative development in digital, media, B2B, and general communication strategy to build brand awareness and product of choice.
  • Work with market and sales research to identify trends, customer needs, and competitive landscape to guide overall brand enhancements, development, and pricing strategies.
  • Collaborate with cross-functional teams to ensure alignment with go-to-market strategy and customer support.
  • Participate in trade shows, customer visits, and marketing activities to promote and support branded products in the market.
Requirements:
  • Bachelor of Marketing or related field.
  • 5 years of relevant Brand Manager or Product Manager experience.
  • Proven ability to develop brand and marketing strategies, and communicate recommendations to executives.
  • Experience in identifying target audience and devising effective marketing campaigns.
  • Data-driven thinking and an affinity for numbers.
  • Strong analytical skills partnered with a creative mind.
  • Outstanding communication skills.
  • Up-to-date with latest marketing brand trends and best practices.
What We Offer:

BlueScope Coated Products offers a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long-term disability, paid time off, and retirement. We are an equal opportunity employer and welcome applications from diverse candidates.